The 'want find get manage' (WFGM) framework for open-innovation management and its use by Mars, Incorporated

Open Innovation in the Food and Beverage Industry

Volumn , Issue , 2013, Pages 315-331

  Garcia Martinez, M ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Business management; Cultural change; Open innovation; WFGM framework

Indexed keywords

EID: 84899047380     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1533/9780857097248.4.315     Document Type: Chapter

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