From roots culture to sour fruit: The aesthetics of mobile branding cultures in Jamaica

Visual Studies

Volumn 29, Issue 2, 2014, Pages 191-200

  Horst, Heather A ^a  

^a RMIT UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84898741303     PISSN: 1472586X     EISSN: 14725878     Source Type: Journal    
DOI: 10.1080/1472586X.2014.887272     Document Type: Article

References (58)

1. Anderson, C. 2008. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion.
2. Arvidsson, A. 2005. "Brands: A Critical Perspective." Journal of Consumer Culture 5: 235-258.
3. Aslam, M. M. 2006. "Are You Selling the Right Colors? A Cross-Cultural Review of Colors as a Marketing Cue." Journal of Marketing Communications 12 (1): 15-30.
4. Banet-Weiser, S. 2007. Kids Rule! Nickelodeon and Consumer Citizenship. Durham, NC: Duke University Press.
5. TM: The Politics of Ambivalence in a Brand Culture. New York: NYU Press.
6. Baptiste, E., Horst, H., and Taylor, E. 2010. Haitian Monetary Ecologies. Report Submitted to the Institute for Money, Technology and Financial Inclusion November 2010. Accessed January 10, 2011. http://issuu.com/bill_maurer/docs/baptiste_horst_taylor_112310?viewMode=magazine
7. Belk, R. W., and G. Tumbat. 2005. "The Cult of Macintosh." Consumption Markets & Culture 8 (3): 205-217.
8. Bevan, A., and D. Wengrew. 2010. Cultures of Commodity Branding. Walnut Creek, CA: Left Coast Press.
9. boyd, d. M. 2010. "Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications." In Networked Self: Identity, Community, and Culture on Social Network Sites, edited by Z. Papacharissi, 39-58. London: Routledge.
10. Burgess, J. 2012. "The iPhone Moment, the Apple Brand, and the Creative Consumer: From 'Hackability and Usability' to Cultural Generativity." In Studying Mobile Media Cultural Technologies, Mobile Communication, and the iPhone, edited by L. Hjorth, J. Burgess, and I. Richardson, 28-42. New York: Routledge.
11. Business Suite Magazines. 2007 "Can Phil Do It? Make a Difference at Cable and Wireless That Is." Business Suite Magazine, November 5. http://www.businessuiteonline.com/2007/11/05/can-phil-do-it-make-a-difference-at-cable-and-wireless-that-is/
12. Chevannes, B. 1989. "Drop Pan and Folk Consciousness." Jamaica Journal 22 (2): 45-50.
13. Chevannes, B. 1994. Rastafari: Roots and Ideology. Syracuse, NY: Syracuse University Press.
14. Ciochetto, L. 2001. "Outdoor Advertising and Social Change in Contemporary Russia." Media International Australia, Incorporating Culture & Policy 101: 101-110.
15. Ciochetto, L. 2011. "Advertising and Value Formation: The Power of Multinational Companies." Current Sociology 59: 173-185.
16. Cook, D. T. 2011. "Commercial Epistemologies of Childhood: 'Fun' and the Leveraging of Children's Subjectivities and Desires." In Inside Marketing: Practices, Ideologies Devices, edited by D. Zwick and J. Cayla, 257-268. Oxford: Oxford University Press.
17. Dávila, A. 2012. Latinos, Inc.: The Marketing and Making of a People. 2nd ed. Berkeley: University of California Press.
18. Doron, A., and R. Jeffrey. 2012. The Great Indian Phone Book: How the Cheap Cell Phone Changes Business, Politics and Everyday Life. Cambridge, MA: Harvard University Press.
19. Dunn, H. S., ed. 2012. Ringtones of Opportunity: Policy, Technology and Access in Caribbean Communications. Kingston: Ian Randle Publishers.
20. Ellison, N. B., and d. boyd. 2013. "Sociality through Social Network Sites." In The Oxford Handbook of Internet Studies, edited by W. H. Dutton, 151-172. Oxford: Oxford University Press.
21. Espeut, P. 2012. "The Wages of Sin." The Jamaica Gleaner, January 27. http://jamaica-gleaner.com/gleaner/20120127/cleisure/cleisure2.html
22. Fabian, J. 2002. Time and the Other: How Anthropology Makes its Object. New York: Columbia University Press.
23. Foster, R. J. 2002. Materializing the Nation: Commodities, Consumption and the Media in Papua New Guinea. Bloomington: Indiana University Press.
24. Foster, R. J. 2007. "The Work of the New Economy: Consumers, Brands, and Value Creation." Cultural Anthropology 22 (4): 707-731.
25. Foster, R. J. 2011. "The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work." In Inside Marketing: Practices, Ideologies Devices, edited by D. Zwick and J. Cayla, 42-57. Oxford: Oxford University Press.
26. Geismar, H. 2013. Treasured Possessions: Indigenous Interventions into Cultural and Intellectual Property. Durham, NC: Duke University Press.
27. Goggin, G. 2006. Cell Phone Culture: Mobile Technology in Everyday Life. London: Routledge.
28. Goggin, G. 2010. Global Mobile Media. London: Routledge.
29. Goggin, G. 2011. Global Mobile Media. London: Routledge.
30. Grimes, A., and I. Doole. 1998. "Exploring the Relationship between Color and International Branding." Journal of Marketing Management 14: 799-817.
31. Hall, A. 2008. "New Name, New Frame - C&W Now LIME, Ready to Fight for Market Share." Jamaica Gleaner, Sunday, November 2. http://jamaica-gleaner.com/gleaner/20081102/business/business1.html
32. Horst, H. A. 2009. "Aesthetics of the Self: Digital Mediations." In Anthropology and Individuals: A Material Culture Approach, edited by D. Miller, 99-114. New York: Berg.
33. Horst, H. A. 2013. "The Infrastructures of Mobile Media: Towards a Future Research Agenda." Mobile Media & Communication 1 (1): 147-152.
34. Horst, H. A. 2014. "Calling My Name: Sound, Orality and the Cell Phone Contact List." In The Oxford Handbook of Mobile Media and Sound, Vol. 1, edited by S. Gopinath and J. Stanyek. Oxford: Oxford University Press.
35. Horst, H. A., and D. Miller. 2006. The Cell Phone: An Anthropology of Communication. Oxford: Berg.
36. Horst, H. A., and D. Miller, eds. 2012. Digital Anthropology. Oxford: Berg.
37. Howes, D., ed. 2005. "Hyperethesia, or the Sensual Logic of Late Capitalism." In Empire of the Senses: The Sensory Culture Reader, 281-303. Oxford: Berg.
38. Ito, M., S. Baumer, M. Bittanti, d. boyd, R. Cody, R. Herr-Stephenson, H. A. Horst, P. G. Lange, D. Mahendran, K. Z. Martinez, C. J. Pascoe, D. Perkel, L. Robinson, C. Sims, and L. Tripp. 2010. Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media. Cambridge, MA: MIT Press.
39. Jenkins, H. 2006. Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York: New York University Press.
40. Lury, C. 2009. "Brand as Assemblage: Assembling Culture." Journal of Cultural Economy 2 (1-2): 67-82.
41. Madden, T. J., K. Hewlett, and M. S. Roth. 2000. "Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences." Journal of International Marketing 8 (4): 90-107.
42. Mazzarella, W. 2003. Shoveling Smoke: Advertising and Globalization in Contemporary India. Durham, NC: Duke University Press.
43. McCracken, G. 1988. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington: Indiana University Press.
44. Miller, D. 1994. Modernity an Ethnographic Approach: Dualism and Mass Consumption in Trinidad. Oxford: Berg.
45. Miller, D. 1997. Capitalism: An Ethnographic Approach. Oxford: Berg.
46. Mintz, S. 1985. Sweetness and Power: The Place of Sugar in Modern History. New York: Viking.
47. Musharbash, Y. 2004. "Red Bucket for the Red Cordial, Green Bucket for the Green Cordial: On the Logic and Logistics of Warlpiri Birthday Parties." The Australian Journal of Anthropology 15: 12-22.
48. Saunders, B. A. C. 2000. "Revisiting Basic Color Terms." Journal of the Royal Anthropological Institute (N.S.) 6: 81-98.
49. Shavinshiky, N. 1998. "The African Origins of Jamaica's Rastafarian Movement." In Chanting Down Babylon, edited by N. S. Murrell, W. D. Spencer, and A. A. McFariane. Philadelphia, PA: Temple University Press.
50. Slater, D. 2011. "Marketing as Monstrosity: The Impossible Place between Culture and Economy." In Inside Marketing: Practices, Ideologies Devices, edited by D. Zwick and J. Cayla, 23-41. Oxford: Oxford University Press.
51. Sobo, E. J. 1993. One Blood: The Jamaican Body. Albany: State University of New York Press.
52. Thomas, D. 2004. Modern Blackness: Nationalism, Globalization, and the Politics of Culture in Jamaica (Latin America Otherwise). Durham, NC: Duke University Press.
53. Wilken, R., and J. Sinclair. 2009a. "Strategic Regionalization in Marketing Campaigns: Beyond the Standardization/Glocalization Debate." Continuum: Journal of Media and Cultural Studies 23 (2): 147-157.
54. Wilken, R., and J. Sinclair. 2009b. "Contests of Power and Place in Mobile Media Advertising." Australian Journal of Communication 36 (1): 85-109.
55. Wulff, H. 2013. "Ways of Seeing Ireland's Green: From Ban to the Branding of a Nation." The Senses and Society 8 (2): 233-239.
56. Young, D. 2006. "The Colors of Things." In The Handbook of Material Culture, edited by P. Spyer, C. Tilley, S. Kuechler, and W. Keane's, 173-185. London: Sage Publications.
57. Young, D. 2011. "Mutable Things: Colors as Material Practice in the North West of South Australia." Journal of the Royal Anthropological Institute 17 (2): 356-376.
58. Zukin, S. 1993. Landscapes of Power: From Detroit to Disney World. Berkeley, CA: University of California Press.