The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work

Inside Marketing: Practices, Ideologies, Devices

Volumn , Issue , 2011, Pages

  Foster, Robert J ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Consumers; Consumption work; Marketing techniques; Political action

Indexed keywords

EID: 84920154809     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199576746.003.0003     Document Type: Chapter

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