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Volumn , Issue , 2012, Pages 228-247

Social CRM: Platforms, applications, and tools

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EID: 84898369325     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-4666-0897-9.ch010     Document Type: Chapter
Times cited : (3)

References (30)
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    • Drivers of SaaS-adoption: An empirical study of different application types
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  • 8
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    • (2010) Magic Quadrant for Social CRM
  • 10
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    • Greenberg, P. (2009). Time to put a stake in the ground on social CRM. PGreenblog. Retrieved October 15, 2010, from http://the56group.typepad.com/pgreenblog/2009/07/time-to-put-a-stake-inthe-ground-on-social-crm.html
    • (2009) Time to Put a Stake in the Ground on Social CRM
    • Greenberg, P.1
  • 12
    • 77956086949 scopus 로고    scopus 로고
    • The impact of CRM 2.0 on customer insight
    • doi:10.1108/08858621011066008
    • Greenberg, P. (2010a). The impact of CRM 2.0 on customer insight. Journal of Business and Industrial Marketing, 25(6), 410-419. doi:10.1108/08858621011066008
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    • Greenberg, P.1
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    • SaaS and integration best practices
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    • (2007) FUJITSU Science Technology Journal , vol.45 , Issue.3 , pp. 257-264
    • Hai, H.1    Sakoda, H.2
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    • Reaching for social CRM success (or failure), IT project failures
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    • Krigsman, M. (2010). Reaching for social CRM success (or failure), IT project failures. ZDNet. Retrieved November 25, 2010, from http://www.zdnet.com/blog/projectfailures/reaching-forsocial-crm-success-or-failure/11415
    • (2010) ZDNet
    • Krigsman, M.1
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    • To SaaS or not to SaaS?
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    • Lashar, J. D. (2009a). To SaaS or not to SaaS? Destination CRM.Com. Retrieved April 30, 2011, from http://www.destinationcrm.com/Articles/Columns-Departments/The-Tipping-Point/ToSaaS-or-Not-to-SaaS-53686.aspx
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  • 27
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.