Exploring mobile service business opportunities from a customer-centric perspective

Global Mobile Commerce: Strategies, Implementation and Case Studies

Volumn , Issue , 2007, Pages 111-133

  Pura, Minna ^a   Heinonen, Kristina ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

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EID: 84898319133     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59904-558-0.ch007     Document Type: Chapter

References (60)

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