Strengthening the influence of advertised reference prices through information priming

Journal of Consumer Research

Volumn 40, Issue 6, 2014, Pages 1078-1096

  Kan, Christina ^a   Lichtenstein, Donald R ^a   Susan, Jung Grant ^b   Janiszewski, Chris ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b BOSTON UNIVERSITY   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84897674447     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/674059     Document Type: Article

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