The role of market orientation in channel relationships when channel power is imbalanced

International Review of Retail, Distribution and Consumer Research

Volumn 17, Issue 2, 2007, Pages 159-176

  Chung, Jae eun ^a   Jin, Byoungho ^b   Sternquist, Brenda ^c  

^a OHIO UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

coercive strategy; department stores; dependence; economic satisfaction; Korea; Market orientation

Indexed keywords

EID: 84896239502     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701189952     Document Type: Article

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