Self-endorsed advertisements: When the self persuades the self

Journal of Marketing Theory and Practice

Volumn 22, Issue 2, 2014, Pages 135-136

  Ahn, Sun Joo ^a   Bailenson, Jeremy ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84894814541     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679220203     Document Type: Short Survey

References (12)

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3. - - -, and Joe Phua (2013), "Picture Yourself . . . and Like This Brand: The Effect of Self-Endorsing in Advertisements Within LinkedIn," paper presented at the 2013 American Academy of Advertising Conference, Albuquerque, NM, April 4-7.
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8. - - - (2013), "Facebook's Sponsored Stories Settlement Means It's Facebook's Turn to Pay You," January 7 (available at www.huffingtonpost. com/2013/01/07/facebook-sponsoredstories- settlement-n-2425686.html).
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