The influence of sender trust and advertiser trust on multistage effects of viral advertising

Journal of Advertising

Volumn 43, Issue 1, 2014, Pages 100-114

  Cho, Soyoen ^a   Huh, Jisu ^a   Faber, Ronald J ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

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EID: 84893940480     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.811707     Document Type: Article

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