-
1
-
-
0001877986
-
Marketing as an organized behavioral system of exchange
-
Bagozzi, Richard P. 1974. "Marketing as an Organized Behavioral System of Exchange", Journal of Marketing, 38, 4, 77-81.
-
(1974)
Journal of Marketing
, vol.38
, Issue.4
, pp. 77-81
-
-
Bagozzi, R.P.1
-
2
-
-
84936824236
-
Assessing construct validity in organizational research
-
Bagozzi, R. P., Y. Yi and L. W. Phillips. 1991. "Assessing Construct Validity in Organizational Research," Administrative Science Quarterly 36(3), 421-458.
-
(1991)
Administrative Science Quarterly
, vol.36
, Issue.3
, pp. 421-458
-
-
Bagozzi, R.P.1
Yi, Y.2
Phillips, L.W.3
-
3
-
-
2942720100
-
-
Berry, G. Lynn Shostack, and Gregory Upah, eds. Chicago: American Marketing Association
-
Berry, Leonard L. 1983. Relationship Marketing, in Emerging Perspectives on Services Marketing, Leonard L. Berry, G. Lynn Shostack, and Gregory Upah, eds. Chicago: American Marketing Association, 25-28.
-
(1983)
Relationship Marketing, in Emerging Perspectives on Services Marketing, Leonard L
, pp. 25-28
-
-
Berry, L.L.1
-
4
-
-
27144512930
-
A customer relationship roadmap: What is known, potential pitfalls, and where to go
-
Boulding, William, Richard Staelin, Michael Ehret and Wesley J. Johnson. 2005. "A Customer Relationship Roadmap: What is Known, Potential Pitfalls, and Where to Go", Journal of Marketing, 69, 155-166.
-
(2005)
Journal of Marketing
, vol.69
, pp. 155-166
-
-
William, B.1
Staelin, R.2
Ehret, M.3
Johnson, W.J.4
-
5
-
-
33751224822
-
Convergent and discriminant validation by the multitraitmultimethod matrix
-
Campbell, D.T. and D.W. Fiske. 1959. "Convergent and Discriminant Validation by the Multitraitmultimethod Matrix," Psychological Bulletin, 56, 81-105.
-
(1959)
Psychological Bulletin
, vol.56
, pp. 81-105
-
-
Campbell, D.T.1
Fiske, D.W.2
-
6
-
-
0000272896
-
The role of involvement in attention and comprehension processes
-
Celsi, R. L. and J. C. Olson. 1988. "The Role of Involvement in Attention and Comprehension Processes", Journal of Consumer Research, 15, 210-224.
-
(1988)
Journal of Consumer Research
, vol.15
, pp. 210-224
-
-
Celsi, R.L.1
Olson, J.C.2
-
7
-
-
0000525376
-
The effects of product involvement and task definition on anticipated consumer effort
-
Clarke, Keith and Russell Belk. 1978, "The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort", Advances in Consumer Research, 5, 313-318.
-
(1978)
Advances in Consumer Research
, vol.5
, pp. 313-318
-
-
Keith, C.1
Belk, R.2
-
8
-
-
33845945922
-
Coefficient alpha and the internal structure of tests
-
Cronbach, L.J. 1951. Coefficient alpha and the internal structure of tests. Psychometrika, 16, 297-334.
-
(1951)
Psychometrika
, vol.16
, pp. 297-334
-
-
Cronbach, L.J.1
-
9
-
-
0032365776
-
Between trust and control: Developing confidence in partner cooperation in alliances
-
Das, T.K. and Bing-Sheng Teng. 1998. "Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances," Academy of Management Review, 23 (3), 491-512.
-
(1998)
Academy of Management Review
, vol.23
, Issue.3
, pp. 491-512
-
-
Das, T.K.1
Teng, B.-S.2
-
10
-
-
0039013204
-
How word-of-mouth advertising works
-
November-December
-
Dichter, E. 1966. "How Word-of-Mouth Advertising Works", Harvard Business Review, 44 (November-December), 147-166.
-
(1966)
Harvard Business Review
, vol.44
, pp. 147-166
-
-
Dichter, E.1
-
11
-
-
0000472488
-
Likelihood ratio statistics for autoregressive time series with a unit root
-
Dickey, David A. and Wayne A. Fuller. 1981. "Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root", Econometrica, 49, 1057-1072.
-
(1981)
Econometrica
, vol.49
, pp. 1057-1072
-
-
Dickey, D.A.1
Fuller, W.A.2
-
13
-
-
0036862170
-
Cognitive skills valued by educators: Historical content analysis of testing in ohio
-
Genovese, J.E. 2002. "Cognitive Skills Valued by Educators: Historical Content Analysis of Testing in Ohio," Journal of Education Research, 96 (2), 101-115.
-
(2002)
Journal of Education Research
, vol.96
, Issue.2
, pp. 101-115
-
-
Genovese, J.E.1
-
14
-
-
27144485832
-
The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention
-
Gustafsson, Anders, Michael D. Johnson and Inger Roos (2005), "The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention", Journal of Marketing, 69, 210-218.
-
(2005)
Journal of Marketing
, vol.69
, pp. 210-218
-
-
Anders, G.1
Johnson, M.D.2
Roos, I.3
-
15
-
-
0003506109
-
-
6th Edition, Upper Saddle River, NJ: Prentice Hall
-
Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson and R.L. Tatham. 2005. Multivariate Data Analysis, 6th Edition, Upper Saddle River, NJ: Prentice Hall.
-
(2005)
Multivariate Data Analysis
-
-
Hair, J.F.1
Black, W.C.2
Babin, B.J.3
Anderson, R.E.4
Tatham, R.L.5
-
16
-
-
2342432423
-
Redeveloping diction: Theoretical considerations
-
M. D. West, Editor, New York: Ablex
-
Hart, R.P. (2001), "Redeveloping DICTION: theoretical considerations". In M. D. West, Editor, Theory, Method and Practice in Computer Content Analysis. New York: Ablex.
-
(2001)
Theory, Method and Practice in Computer Content Analysis
-
-
Hart, R.P.1
-
17
-
-
2342475240
-
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet
-
Hennig-Thurau, Thorsten, K.P. Gwinner, G. Walsh and D.W. Gremler. 2004. "Electronic Word-of-Mouth Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?", Journal of Interactive Marketing, 18 (1), 38-52.
-
(2004)
Journal of Interactive Marketing
, vol.18
, Issue.1
, pp. 38-52
-
-
Thorsten, H.-T.1
Gwinner, K.P.2
Walsh, G.3
Gremler, D.W.4
-
18
-
-
27144482455
-
The role of relational information processes and technology use in customer relationship management
-
Jayachandran, Satish, Subhash Sharma, Peter Kaufman and Pushkala Raman. 2005. "The Role of Relational Information Processes and Technology Use in Customer Relationship Management", Journal of Marketing, 69, 177-192.
-
(2005)
Journal of Marketing
, vol.69
, pp. 177-192
-
-
Satish, J.1
Sharma, S.2
Kaufman, P.3
Raman, P.4
-
21
-
-
0036003878
-
The field behind the screen: Using netnography for marketing research in online communities
-
February
-
Kozinets, Robert V. (2002). "The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities", Journal of Marketing Research 39 (February), 61-72.
-
(2002)
Journal of Marketing Research
, vol.39
, pp. 61-72
-
-
Kozinets, R.V.1
-
24
-
-
0001812752
-
Exploration and exploitation in organizational learning
-
March, James G. 1991. "Exploration and Exploitation in Organizational Learning," Organization Science 2, 71-87.
-
(1991)
Organization Science
, vol.2
, pp. 71-87
-
-
March, J.G.1
-
26
-
-
23044532453
-
Transgression-related motivational dispositions: Personality substrates of forgiveness and their links to the big five
-
McCullough, M.E. and W.T. Hoyt. 2002. "Transgression-Related Motivational Dispositions: Personality Substrates of Forgiveness and Their Links to the Big Five," Personality and Social Psychology Bulletin, 28 (11), 1556-1573.
-
(2002)
Personality and Social Psychology Bulletin
, vol.28
, Issue.11
, pp. 1556-1573
-
-
McCullough, M.E.1
Hoyt, W.T.2
-
27
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
July
-
Morgan, R.M. and S.D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (July), 20-38.
-
(1994)
Journal of Marketing
, vol.58
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
29
-
-
23044524740
-
The role of interpersonal liking in building trust in long-term channel relationships
-
Nicholson, C.Y., L.D. Compeau and R. Sethi. 2001. "The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships", Journal of the Academy of Marketing Science, 29 (1), 3-15.
-
(2001)
Journal of the Academy of Marketing Science
, vol.29
, Issue.1
, pp. 3-15
-
-
Nicholson, C.Y.1
Compeau, L.D.2
Sethi, R.3
-
31
-
-
27144554229
-
A strategic framework for customer relationship management
-
Payne, Adrian and Pennie Frow. 2005. "A Strategic Framework for Customer Relationship Management", Journal of Marketing, 69, 167-176.
-
(2005)
Journal of Marketing
, vol.69
, pp. 167-176
-
-
Adrian, P.1
Frow, P.2
-
32
-
-
0001969565
-
Trust in close relationships
-
Rempel, J.K., J.G. Holmes and M.P. Zanna. 1985. "Trust in Close Relationships," Journal of Personality and Social Psychology, 49 (1), 95-112.
-
(1985)
Journal of Personality and Social Psychology
, vol.49
, Issue.1
, pp. 95-112
-
-
Rempel, J.K.1
Holmes, J.G.2
Zanna, M.P.3
-
35
-
-
55249123249
-
Validating instruments in mis research
-
Straub, D.W. 1989. "Validating Instruments in MIS Research," MIS Quarterly, 13 (2), 147-166.
-
(1989)
MIS Quarterly
, vol.13
, Issue.2
, pp. 147-166
-
-
Straub, D.W.1
-
36
-
-
84996230818
-
Two patterns of establishing trust: The marijuana user
-
Strub, Peter J. and T B. Priest. 1976. "Two Patterns of Establishing Trust: The Marijuana User," Sociological Focus, 9 (4), 399-411.
-
(1976)
Sociological Focus
, vol.9
, Issue.4
, pp. 399-411
-
-
Strub, P.J.1
Priest, T.B.2
-
37
-
-
0010335445
-
Word-of-mouth communications: A motivational analysis
-
Sundaram, D.S., K. Mitra and C. Webster. 1998. "Word-of-Mouth Communications: A Motivational Analysis", Advances in Consumer Research, 25, 527-531.
-
(1998)
Advances in Consumer Research
, vol.25
, pp. 527-531
-
-
Sundaram, D.S.1
Mitra, K.2
Webster, C.3
-
38
-
-
0002663321
-
Gaining customer trust: A conceptual guide for the salesperson
-
Swan, John E. and Johannah Jones Nolan. 1985. "Gaining Customer Trust: A Conceptual Guide for the Salesperson," Journal of Personal Selling &Sales Management, 5 (2), 39-48.
-
(1985)
Journal of Personal Selling &Sales Management
, vol.5
, Issue.2
, pp. 39-48
-
-
Swan, J.E.1
Nolan, J.J.2
-
40
-
-
0000544724
-
Measuring the involvement construct
-
Zaichkowsky, J. L. 1985. "Measuring the Involvement Construct." Journal of Consumer Research, 12, 192-205.
-
(1985)
Journal of Consumer Research
, vol.12
, pp. 192-205
-
-
Zaichkowsky, J.L.1
|