An innovative supply chain performance measurement system incorporating Research and Development (R&D) and marketing policy

Computers and Industrial Engineering

Volumn 69, Issue 1, 2014, Pages 64-70

  Chan, Felix T S ^a   Nayak, Ashutosh ^b   Raj, Ratan ^b   Chong, Alain Yee Loong ^a   Manoj, Tiwari ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b INDIAN INSTITUTE OF TECHNOLOGY   (India)

Author keywords

Bass diffusion model; Marketing policy; Performance measurement system; R D; Supply chain management

Indexed keywords

BASS DIFFUSION MODEL; LEVEL OF INNOVATION; PERFORMANCE MEASUREMENT SYSTEM; PERFORMANCE MEASUREMENTS; PRODUCTS AND SERVICES; RESEARCH AND DEVELOPMENT; SUPPLY CHAIN PERFORMANCE MEASUREMENTS; SUPPLY CHAIN SYSTEMS;

COMPUTER SIMULATION; INDUSTRY; MARKETING; SUPPLY CHAIN MANAGEMENT;

COMMERCE;

EID: 84893188677     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cie.2013.12.015     Document Type: Article

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