Measuring the performance of product introduction

Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture

Volumn 212, Issue 1, 1998, Pages 1-8

  Brookes, N J ^a   Backhouse, C J ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

New product introduction development; Performance measurement

Indexed keywords

EFFICIENCY; INDUSTRIAL MANAGEMENT; MEASUREMENTS; PERFORMANCE; PRODUCT DESIGN;

PRODUCT DEVELOPMENT;

PRODUCT LIABILITY;

EID: 0031703052     PISSN: 09544054     EISSN: None     Source Type: Journal    
DOI: 10.1243/0954405981515464     Document Type: Article

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