Conservative when crowded: Social crowding and consumer choice

Journal of Marketing Research

Volumn 50, Issue 6, 2013, Pages 739-752

  Maeng, Ahreum ^a,b,c   Tanner, Robin J ^a,b,c   Soman, Dilip ^a,b,c  

^a UNIVERSITY OF KANSAS   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c UNIVERSITY OF TORONTO   (Canada)

Author keywords

Crowding; Motivation; Personal space; Social cognition; Threat management

Indexed keywords

EID: 84892605928     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0118     Document Type: Article

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