Consumer behavior in moral markets. On the relevance of identity, justice beliefs, social norms, status, and trust in ethical consumption

European Sociological Review

Volumn 29, Issue 6, 2013, Pages 1251-1265

  Andorfer, Veronika A ^a   Liebe, Ulf ^a,b  

^a UNIVERSITY OF KASSEL   (Germany)

^b UNIVERSITY OF GÖTTINGEN   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84890597673     PISSN: 02667215     EISSN: 14682672     Source Type: Journal    
DOI: 10.1093/esr/jct014     Document Type: Article

References (64)

1. Adams, M. and Raisborough, J. (2008). What Can sociology say about fair trade?: Class, reflexivity, and ethical consumption. Sociology, 42, 1165-1182
2. Adams, M. and Raisborough, J. (2010). Making a difference: Ethical consumption and the everyday. The British Journal of Sociology, 61, 256-274
3. Adler, N. E. et al. (2000). Relationship of subjective and objective social status with psychological and physiological functioning: Preliminary data in healthy white women. Health Psychology, 19, 586-592
4. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211
5. Akerlof, G. A. and Kranton, R. E. (2000). Economics and identity. Quarterly Journal of Economics, 115, 715-753
6. Andorfer, V. A. and Liebe, U. (2012). Research on fair trade consumption-A review. Journal of Business Ethics, 106, 415-435
7. Auger, P. and Devinney, T. M. (2007). Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions. Journal of Business Ethics, 76, 361-383
8. Barnett, C. et al. (2005). Consuming ethics: Articulating the subjects and spaces of ethical consumption. Antipode, 37, 23-45
9. Bauman, Z. (1988). Freedom. Open University Press: Milton Keynes
10. Beckert, J. (2006). The Moral Embeddedness of Markets. In Clary, J., Dolfsma, W. and Figart, D. M. (Eds.), Ethics and the Market: Insights from Social Economics. London: Routledge, pp. 11-25
11. Bourdieu, P. (1984). Distinction: A Social Critique of the Judgement of Taste. London: Routledge
12. Bryant, R. L. and Goodman, M. K. (2004). Consuming narratives: The political ecology of 'alternative' consumption. Transaction of the Institute of British Geographers, 29, 344-366
13. Cailleba, P. and Casteran, H. (2010). Do ethical values work? A quantitative study on the impact of fair trade coffee on consumer behavior. Journal of Business Ethics, 97, 613-624
14. Clarke, N. et al. (2007). Globalising the consumer: Doing politicas in an ethical register. Political Geography, 26, 231-249
15. Cranfield, J. et al. (2010). An assessment of consumer preference for Fair Trade coffee in Toronto and Vancouver. Agribusiness, 26, 307-325
16. Dalbert, C., Montada, L. and Schmitt, M. (1987). Glaube an eine gerechte Welt als Motiv: Validierungskorrelate zweier Skalen. Psychologische Beitrage, 29, 596-615
17. Davis, J. B. (2007). Akerlof and Kranton on identity in economics: Inverting the analysis. Cambridge Journal of Economics, 31, 349-362
18. De Pelsmacker, P. and Janssens, W. (2007). A model for fair trade buying behavior: The role of perceived quantity and quality of information and of productspecific attitudes. Journal of Business Ethics, 75, 361-380
19. De Pelsmacker, P. et al. (2006). Fairtrade beliefs, attitudes and buying behaviour of Belgian consumers. International Journal of Nonprofit and Voluntary Sector Marketing, 11, 125-138
20. Deutsch, M. (1975). Equity, equality, and need: What determines which value will be used on the basis of distributive justice? Journal of Social Issues, 31, 137-149
21. Dietz, T., Stern, P. C. and Guaganon, G. A. (1998). Social Structural and Social Psychological Bases of Environmental Concern. Environment and Behavior, 30, 450-471
22. EFTA. (2006). EFTA. Joining Fair Trade Forces, available from: [accessed 07 December, 2012].
23. FAO. (2009). The market for organic and fair-trade coffee, report prepared by Ellen Pay, Rome
24. FLO. (2011). Shopping Choices Can Make a Positive Difference to Farmers and Workers in Developing Countries: Global Poll, available from: [accessed 11 October 2011].
25. Gabriel, Y. and Lang, T. (2006). The Unmanageable Consumer. London: Sage
26. Giddens, A. (1991). Modernity and self-identity. Stanford: Stanford University Press
27. Harrison, R., Newholm, T. and Shaw, D. (2005). Introduction. In Harrison, R., Newholm, T. and Shaw, D. (Eds.), The ethical consumer. Thousand Oaks: Sage, pp. 1-8
28. Hainmueller, J., Hiscox, M. J. and Sequira, S. (2011). Consumer demand for the fair trade label: Evidence from a field experiment. MIT Political Science Department Research Paper No. 2011-9B.
29. Hechter, M. and Opp, K. D. (Eds.), (2001). Social Norms. New York: Russell Sage
30. Hensher, D. A., Rose, J. M. and Greene, W. H. (2005). Applied Choice Analysis. A Primer. Cambridge: Cambridge University Press
31. Hertel, S., Scruggs, L. and Heidkamp, C. P. (2009). Human rights and public opinion: From attitudes to action. Political Science Quarterly, 143, 443-459
32. Hines, J. M., Hungerford, H. R. and Tomera, A. N. (1986/1987). Analysis and synthesis of research on responsible behavior: A meta-analysis. Journal of Environmental Education, 18, 1-8
33. Homans, G. C. (1961). Social Behavior: Its Elementary Forms. New York: Harcourt
34. Jasso, G. (2001). Comparison theory. In Turner, J. H. (Ed.), Handbook of Sociological Theory. New York: Springer, pp. 669-698
35. Jasso, G. (2005). Culture and the sense of justice: A comprehensive framework for analysis. Journal of Cross-Cultural Psychology, 36, 14-47
36. Lancaster, K. (1966). A new approach to consumer theory. The Journal of Political Economy, 74, 132-157
37. Lerner, M. J. (1980). The Belief in a Just World: A Fundamental Delusion. New York: Plenum Press
38. Lewis, T. and Potter, E. (2011). Introducing ethical consumption. In Lewis, T. and Potter, E. (Eds.), Ethical Consumption: A Critical Introduction. London: Routledge, pp. 3-23
39. Liebe, U. and Tutic, A. (2010). Status groups and altruistic behavior in dictator games. Rationality and Society, 22, 353-380
40. Liebe, U., Preisendorfer, P. and Meyerhoff, J. (2011). To pay or not to pay: Competing theories to explain individuals' Willingness to pay for public environmental goods. Environment and Behavior, 43, 106-130
41. Louviere, J. J., Hensher, D. A. and Swait, J. D. (2000). Stated Choice Methods. Analysis and Application. Cambridge: Cambridge University Press
42. McFadden, D. (1974). Conditional logit analysis of qualitative choice behavior. In Zarembka, P. (Ed.), Frontiers in Econometrics. New York: Academic Press, pp. 105-142
43. Murphy, J. J. et al. (2005). A meta analysis of hypothetical bias in stated preference valuation. Environmental Resource Economics, 30, 313-325
44. Nicholls, A. and Opal, C. (2005). Fair Trade: Marketdriven ethical consumption. London: Sage
45. Ozcaglar-Toulouse, N., Shiu, E. and Shaw, D. (2006). In search of fair trade: Ethical consumer decision making in France. International Journal of Consumer Studies, 30, 502-514
46. Peattie, K. (2010). Green consumption. Behavior and norms. Annual Review of Environmental Resources, 35, 195-228
47. Putnam, R. D. (1995). Bowling alone: America's declining social capital. Journal of Democracy, 6, 65-78
48. Rose, J. M. and Bliemer, C. J. (2009). Constructing efficient stated choice experimental designs. Transport Reviews, 29, 587-617
49. Rotaris, L. and Danielis, R. (2011). Willingness to pay for fair trade coffee: A conjoint analysis experiment with Italian consumers. Journal of Agricultural and Food Industrial Organization, 9, Article 6
50. Schwartz, S. H. (1977). Normative Influences on Altruism. Advances in Experimental Social Psychology, 10, 221-279
51. Shaw, D., Shiu, E. and Clarke, I. (2000). The contribution of ethical obligation and self-identity to the theory of planned behaviour: An exploration of ethical consumers. Journal of Marketing Management, 16, 879-894
52. Sparks, P. and Shepard, R. (1992). Self-Identity and the theory of planned behavior: Assessing the role of identification with ''Green Consumerism''. Social Psychological Quarterly, 55, 388-399
53. Stets, J. E. and Biga, C. F. (2003). Bringing identity theory into environmental sociology. Sociological Theory, 21, 398-423
54. Sunderer, G. and Rossel, J. (2012). Morality or economic interest? The impact of moral motives and economic factors on the purchase of fair trade groceries. International Journal of Consumer Studies, 36, 224-250
55. Tallontire, A., Rentsendorj, E. and Blowfield, M. (2001). Ethical Consumers and Ethical Trade: A Review of Current Literature. Series 12. Chatham: Natural Resource Institute Policy
56. Van Wilsem, J. (2011). 'Bought it, but Never Got it' Assessing the Risk Factors for Online Consumer Fraud Victimization. European Sociological Review, 27, 1-11
57. Varul, M. Z. (2009). Ethical selving in cultural contexts: Fairtrade consumption as an everyday ethical practice in the UK and Germany. International Journal of Consumer Studies, 33, 183-189
58. Varul, M. Z. (2010). Ethical consumption: The case of fair trade. Kolner Zeitschrift fur Soziologie und Sozialpsychologie. Sonderheft 49: 366-385
59. Veblen, T. B. (1899). The Theory of the Leisure Class. An Economic Study in the Evolution of Institutions. New York: Macmillan
60. Whitmarsh, L. and O'Neill, S. (2010). Green identity, green living? The role of pro-environmental selfidentity in determining consistency across diverse pro-environmental behaviours. Journal of Environmental Psychology, 30, 305-314
61. Wright, C. (2004). Consuming Lives, Consuming Landscapes: Interpreting Advertisements for Cafédirect Coffees. Journal of International Development, 16, 665-680
62. Zellner, A. (1962). An efficient method of estimating seemingly unrelated regressions and tests for aggregation bias. Journal of the American Statistical Association, 57, 348-368
63. Zukin, S. and Maguire, J. S. (2004). Consumers and Consumption. Annual Review of Sociology, 30, 173-197
64. Zelezny, L., Chua, P. P. and Aldrich, C. (2000). Elaborating on Gender Differences in Environmentalism. Journal of Social Issues, 56, 443-457