Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior

Journal of Business Ethics

Volumn 97, Issue 4, 2010, Pages 613-624

  Cailleba, Patrice ^a   Casteran, Herbert ^a  

^a Groupe ESC Pau   (France)

Author keywords

brand loyalty; coffee; consumer; Fair Trade; France; quantitative analysis; retail; satisfaction profit chain

Indexed keywords

EID: 78649885932     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-010-0528-8     Document Type: Article

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