Morality or economic interest? The impact of moral motives and economic factors on the purchase of fair trade groceries

International Journal of Consumer Studies

Volumn 36, Issue 2, 2012, Pages 244-250

  Sunderer, Georg ^a   Rössel, Jörg ^b  

^a Institute for Social Ecological Research   (Germany)

^b UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Action theories; Economic factors; Fair trade products; Moral behaviour; Moral motives

Indexed keywords

EID: 84866261360     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2011.01087.x     Document Type: Article

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