Framing influences willingness to pay but not willingness to accept

Journal of Marketing Research

Volumn 50, Issue 6, 2013, Pages 725-738

  Yang, Yang ^a   Vosgerau, Joachim ^c   Loewenstein, George ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

Endowment effect; Framing; Uncertainty effect; Willingness to accept; Willingness to pay

Indexed keywords

EID: 84890567541     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0430     Document Type: Article

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