Uncertainty, risk aversion, and WTA vs. WTP

Marketing Science

Volumn 29, Issue 1, 2010, Pages 75-84

  Okada, Erica Mina ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

Buyer; Exchange; Risk aversion; Seller; Uncertainty; Valuation; Willingness to accept; Willingness to pay

Indexed keywords

EID: 76049104715     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0480     Document Type: Article

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