"Wow, that was funny": The value of exposure and humor in fostering campaign message sharing

Social Marketing Quarterly

Volumn 19, Issue 2, 2013, Pages 84-96

  Campo, Shelly ^a   Askelson, Natoshia M ^a   Spies, Erica L ^a   Boxer, Christie ^b   Scharp, Kristina M ^a   Losch, Mary E ^c  

^a UNIVERSITY OF IOWA   (United States)

^b ADRIAN COLLEGE   (United States)

^c UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Evaluation; Message development; Sexual health; Young adults

Indexed keywords

EID: 84890150630     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500413483456     Document Type: Article

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