Search engines: Left side quality versus right side profits

International Journal of Industrial Organization

Volumn 31, Issue 6, 2013, Pages 690-701

  White, Alexander ^a  

^a Tsinghua University   (China)

Author keywords

Economics of the Internet; Media bias; Monopolist quality choice; Search engines; Two sided markets

Indexed keywords

ANTITRUST POLICY; EQUILIBRIUM PRICE; HIGH QUALITY; MEDIA BIAS; QUALITY CHOICE; TWO-SIDED MARKETS;

ECONOMICS; WEBSITES;

SEARCH ENGINES;

EID: 84890126229     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2013.04.003     Document Type: Article

References (42)

1. Simon P. Anderson, and Stephen Coate Market provision of broadcasting: a welfare analysis The Review of Economic Studies 72 2005 947 972 (Pubitemid 41601707)
2. Mark Armstrong Competition in two-sided markets The RAND Journal of Economics 37 2006 668 691
3. Mark Armstrong, John Vickers, and Jidong Zhou Prominence and consumer search The RAND Journal of Economics 40 2009 209 233
4. Susan Athey, and Glenn Ellison Position auctions with consumer search Quarterly Journal of Economics 126 2011 1213 1270
5. John Battelle The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 2005 Portfolio New York
6. Michael R. Baye, and John Morgan Information gatekeepers on the Internet and the competitiveness of homogeneous product markets American Economic Review 91 2001 454 474 (Pubitemid 33597255)
7. Börgers, Tilman, Ingemar Cox, Martin Pesendorfer, Vaclav Petricek, 2008. "Equilibrium bids in sponsored search auctions: theory and evidence". Mimeo., URL http://econ.lse.ac.uk/staff/mpesend/papers/EquiBids. pdf.
8. Sergey Brin, and Lawrence Page The anatomy of a large-scale hypertextual web search engine Proceedings of the Seventh International World-Wide Web Conference 1998
9. Bernard Caillaud, and Bruno Jullien Chicken & egg: competition among intermediation service providers The RAND Journal of Economics 34 2003 309 328 (Pubitemid 36931428)
10. Yongmin Chen, and Chuan He Paid placement: advertising and search on the internet The Economic Journal 121 2011 309 328
11. de Cornière, Alexandre, 2011. "Search advertising". Mimeo., URL https://sites.google.com/site/adecorniere/Home/research.
12. Benjamin Edelman, and Michael Ostrovsky Strategic bidder behavior in sponsored search auctions Decision Support Systems 43 2007 192 198 (Pubitemid 46073236)
13. B. Edelman, M. Ostrovsky, and M. Schwarz Internet advertising and the generalized second-price auction: selling billions of dollars worth of keywords American Economic Review 97 2007 242 259
14. Kfir Eliaz, and Ran Spiegler A simple model of search engine pricing The Economic Journal 121 2011 329 339
15. Glen Ellison, and Sara Fisher Ellison Search, obfuscation, and price elasticities on the internet Econometrica 77 2009 427 452
16. Matthew Ellman, and Fabrizio Germano What do the papers sell? A model of advertising and media bias The Economic Journal 119 2009 680 704
17. David S. Evans The antitrust economics of multi-sided platform markets Yale Journal of Regulation 20 2003 325 431
18. Anindya Ghose, and Sha Yang An empirical analysis of search engine advertising: sponsored search in electronic markets Management Science 55 2009 1605 1622
19. Gomes, Renato, 2012. "Optimal auction design in two-sided markets". Mimeo., URL https://sites.google.com/site/ northwesternrenatogomes/Home/re search.
20. Andrei Hagiu Merchant or two-sided platform? Review of Network Economics 37 2007 115 133
21. Andrei Hagiu, and Bruno Jullien Why do intermediaries divert search? The RAND Journal of Economics 42 2011 337 362
22. Sonia Jaffe, and E. Glen Weyl The first-order approach to merger analysis American Economic Journal: Microeconomics 2013 (forthcoming, URL http://ssrn.com/abstract=1765024)
23. Bernard J. Jansen, and Amanda Spink Investigating customer click through behaviour with integrated sponsored and nonsponsored results International Journal of Internet Marketing and Advertising 5 2009 74 94
24. Zsolt Katona, and Miklos Sarvary The race for sponsored links: a model of competition for paid placement on a search engine Marketing Science 29 2010 199 215
25. Andreas Krause, and Eric Horvitz A utility-theoretic approach to privacy and personalization Journal of Artificial Intelligence Research 39 2010 633 662
26. A.P. Lerner The concept of monopoly and the measurement of monopoly power The Review of Economic Studies 1 1934 157 175
27. N. Gregory Mankiw, and Michael D. Whinston Free entry and social inefficiency The RAND Journal of Economics 17 1986 48 58
28. Paul Milgrom Simplified mechanisms with an application to sponsored-search auctions Games and Economic Behavior 70 2010 62 70
29. Volker Nocke, Martin Peitz, and Konrad Stahl Platform ownership Journal of the European Economic Association 5 2007 1130 1160
30. Rufus Pollock Is Google the next Microsoft? Competition, welfare and regulation in internet search Review of Network Economics 9 2010
31. Luis Rayo, and Ilya Segal Optimal information disclosure Journal of Political Economy 118 2010 949 987
32. Jonathan Reuter, and Eric Zitzewitz Do ads influence editors? Advertising and bias in the financial media Quarterly Journal of Economics 121 2006 197 227 (Pubitemid 43374419)
33. Jean-Charles Rochet, and Jean Tirole Platform competition in two-sided markets Journal of the European Economic Association 1 2003 990 1029
34. Jean-Charles Rochet, and Jean Tirole Two-sided markets: a progress report The RAND Journal of Economics 37 2006 645 667
35. Eytan Sheshinski Price, quality and quantity regulation in monopoly situations Economica 43 1976 127 137
36. A. Michael Spence Monopoly, quality, and regulation Bell Journal of Economics 6 1975 417 429
37. Greg Taylor Search quality and revenue cannibalisation by competing search engines Journal of Economics and Management Strategy 2012 (Forthcoming, URL http://ssrn.com/abstract=1233282)
38. Rahul Telang, Uday Rajan, and Tridas Mukhopadhyay The market structure for internet search engines Journal of Management Information Systems 21 2004 137 160
39. Hal.R. Varian Position auctions International Journal of Industrial Organization 25 2007 1163 1178
40. Veiga, Andre, Weyl, E. Glen, 2012. "Multidimensional product design". Mimeo., URL http://ssrn.com/abstract=1935912.
41. E. Glen Weyl A price theory of multi-sided platforms American Economic Review 100 2010 1642 1672
42. White, Alexander, Weyl, E. Glen, 2012. "Insulated platform competition" Mimeo., URL http://ssrn.com/abstract=1694317.