Paid Placement: Advertising and Search on the Internet

Economic Journal

Volumn 121, Issue 556, 2011, Pages

  Chen, Yongmin ^a   He, Chuan ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; INTERNET; PROBABILITY;

EID: 80054934112     PISSN: 00130133     EISSN: 14680297     Source Type: Journal    
DOI: 10.1111/j.1468-0297.2011.02466.x     Document Type: Article

References (26)

1. Anderson, S. and Renault, R. (2006). 'Advertising content', American Economic Review, vol. 96(1), pp. 96-113.
2. Arbatskaya, M. (2007). 'Ordered search', RAND Journal of Economics, vol. 38(1), pp. 119-26.
3. Armstrong, M., Vickers, J. and Zhou, J. (2009). 'Prominence and consumer search', RAND Journal of Economics, vol. 40(2), pp. 209-33.
4. Armstrong, M. and Zhou, J. (2011). 'Paying for prominence', Economic Journal, vol. 121(556), pp. F368-95.
5. Athey, S. and Ellison, G. (forthcoming). 'Position auctions with consumer search', Quarterly Journal of Economics.
6. Bagwell, K. and Ramey, G. (1994). 'Coordination economies, advertising, and search behavior in retail markets', American Economic Review, vol. 84(3), pp. 498-517.
7. Baye, M. and Morgan, J. (2001). 'Information gatekeepers on the Internet and the competitiveness of homogeneous product markers', American Economic Review, vol. 91(3), pp. 454-74.
8. Chen, Y. (2000). 'Strategic bidding by potential competitors: will monopoly persist?' Journal of Industrial Economics, vol. 48(2), pp. 161-75.
9. Chen, Y. and He, C. (2006). 'Paid placement advertising and search on the Internet', Net Institute Working Paper No. 06-02.
10. Chen, Y. and Zhang, T. (forthcoming) 'Equilibrium price dispersion with heterogeneous searchers', International Journal of Industrial Organization.
11. Coy, P. (2006). 'The secret to Google's success: its innovative auction system has ad revenues soaring', Business Week, March 6.
12. Diamond, P.A. (1971). 'A model of price adjustment', Journal of Economic Theory, vol. 3(2), pp. 156-68.
13. Edelman, B., Ostrovsky, M. and Schwarz, M. (2007). 'Internet advertising and the generalized second price auction: selling billions of dollars worth of keywords', American Economic Review, vol. 97(1), pp. 242-59.
14. Eliaz, K. and Spiegler, R. (2011) 'A simple model of search engine pricing', Economic Journal, vol. 121(556), pp. F329-39.
15. Grossman, G.M. and Shapiro, C. (1984). 'Informative advertising with differentiated products', Review of Economic Studies, vol. 51(1), pp. 63-81.
16. Krishna, K. (1993). 'Auctions with endogenous valuations: the persistence of monopoly revisited', American Economic Review, vol. 83(1), pp. 147-60.
17. Lewis, T. (1983). 'Preemption, divestiture, and forward contracting in a market dominated by a single firm', American Economic Review, vol. 73(5), pp. 1092-101.
18. Meurer, M. and Stahl, D.O. (1994). 'Informative advertising and product match', International Journal of Industrial Organization vol. 12(1), pp. 1-19.
19. Nelson, P. (1974). 'Advertising as information', Journal of Political Economy, vol. 82(4), pp. 729-54.
20. Reinganum, J.F. (1979). 'A simple model of equilibrium price dispersion', Journal of Political Economy, vol. 87(4), pp. 851-8.
21. Rhodes, A. (2011). 'Can prominence matter even in an almost frictionless market?', Economic Journal, vol. 121(556), pp. F297-F308.
22. Rosenthal, R.W. (1980). 'A model in which an increase in the number of sellers leads to a higher price', Econometrica, vol. 48(6), pp. 1575-9.
23. Stahl, D.O. (1989). 'Oligopolistic pricing with sequential consumer search', American Economic Review, vol. 79, pp. 700-12.
24. Varian, H. (1980). 'A model of sales', American Economic Review, vol. 70(4), pp. 651-9.
25. Varian, H. (2007). 'Position suctions', International Journal of Industrial Organization, vol. 25(6), pp. 1163-78.
26. Wilson, C. (2010). 'Ordered search and equilibrium obfuscation', International Journal of Industrial Organization, vol. 28(5), pp. 496-506.