Retail store layout characteristics as a mechanism for enhancing customer relationships in a retail website environment

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 4, 2004, Pages 413-430

  Martin, Craig A ^a   Gillenson, Mark L ^b   Bush, Robert P ^c   Sherrell, Daniel L ^b  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

^c UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

Author keywords

customer relationships; retail store layout; website environments

Indexed keywords

EID: 84888430047     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.006332     Document Type: Article

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