Applying E-Marketing Strategies to Online Distance Learning

Journal of Marketing Education

Volumn 25, Issue 1, 2003, Pages 16-30

  Granitz, Neil ^a   Greene, C Scott ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

business model; distance education; distance learning; Internet; strategy

Indexed keywords

EID: 84992850859     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475302250569     Document Type: Article

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