Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior

Tourism Management

Volumn 42, Issue , 2014, Pages 101-113

  Song, HakJun ^a   You, Geun Jun ^b   Reisinger, Yvette ^c   Lee, Choong Ki ^b   Lee, Seung Kon ^b  

^a PaiChai University   (South Korea)

^b Kyung Hee University   (South Korea)

^c GULF UNIVERSITY FOR SCIENCE AND TECHNOLOGY   (Kuwait)

Author keywords

Festival site image; Model of goal directed behavior; Oriental medicine festival; Perception of Oriental medicine

Indexed keywords

ATTITUDINAL SURVEY; MEDICAL GEOGRAPHY; MEDICINAL PLANT; MEDICINE; PERCEPTION; TOURISM DEVELOPMENT; TOURISM ECONOMICS; TOURISM MARKET;

SOUTH KOREA;

EID: 84888385929     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2013.11.003     Document Type: Article

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