Promoting Health through Entertainment-Education Media: Theory and Practice

Obregon/The Handbook of Global Health Communication

Volumn , Issue , 2012, Pages 121-143

  Brown, William J ^a  

^a REGENT UNIVERSITY   (United States)

Author keywords

Accomp ame, role modeling in entertainment education; Dialogo in Costa Rica and of Butir Butir Pasir di Laut in Indonesia; E E communication strategy; Entertainment in persuading and teaching, improving health; Family planning dramas in Jamaica, the Netherlands, hearing safety campaign; Kwanda Project, in South Africa, the young, look better, work better, and feel better; perceived realism, similarity, and cultural proximity, theoretical constructs; Perkins' radionovelas, and family planning dramas; Promoting health through entertainment education (E E) media; Tanzania's opera, Twende na Wakati, storyline addressing HIV and AIDS

Indexed keywords

EID: 84886981354     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118241868.ch6     Document Type: Chapter

References (107)

1. Abdulla, R.A. (2004). Entertainment-education in the Middle East: Lessons from the Egyptian oral rehydration therapy campaign. In A. Singhal, M. J. Cody, E. N. Rogers, and M. Sabido (Eds.), Entertainment-Education and Social Change (pp. 301-320). Mahwah, NJ: Lawrence Erlbaum Publishers.
2. Advocates for Youth. (1998). The use of mainstream media to encourage social responsibility: The international experience. Menlo Park, CA: Kaiser Family Foundation.
3. Bae, H.-S., Brown, W.J., and Kang, S.(2010).Social influence of a religious hero: The late Cardinal Stephen Kim Sou-hwan's impact on cornea donation and volunteerism.Journal of Health Communication, 16, 1-17.
4. Ball-Rokeach, S., Rokeach, M., and Grube, J.(1984).The Great American Value Test.New York: Free Press.
5. Bandura, A.(1977).Social learning theory.Englewood Cliffs, NJ: Prentice Hall.
6. Bandura, A.(1986).Social Foundations of Thoughts and Action: A Social Cognitive Theory.Englewood Cliffs, NJ: Prentice Hall.
7. Bandura, A.(1997).Self-Efficacy: The Exercise of Control.New York: W.H.Freeman and Company.
8. Basil, M.D.(1996).Identification as a mediator of celebrity effects.Journal of Broadcasting and Electronic Media, 40, 478-495.
9. Beck, V.(2004).Working with daytime and prime-time television shows in the United States to promote health.In A.Singhal, M.J.Cody, E.M.Rogers, and M.Sabido (Eds.), Entertainmenteducation and social change: History, research, and practice (pp.207-224).Mahwah, NJ: Lawrence Erlbaum Associates.
10. Bentley, E.(1967).The life of drama.New York: Atheneum.
11. Bouman, M.P.A.(2010, September 20).Report on entertainment-education activities in the Netherlands.Retrieved from http://www.media-health.nl/news.html.
12. Boyce, W., and Paterson, J.(2002).Community based rehabilitation for children in Nepal.Retrieved from http://www.aifo.it/old_sito/english/apdrj/January%202002%20Selected %20Readings%20CBR%20II.pdf#page=58.
13. Brown, W.J.(1991).An AIDS prevention campaign: Effects on attitudes, beliefs, and communication behavior.American Behavioral Scientist, 34, 666-687.
14. Brown, W.J.(2009).Mediated influence of Pope John Paul II.Journal of Communication and Religion, 32(2), 33-62.
15. Brown, W.J.(2010).Steve Irwin's influence on wildlife conservation.Journal of Communication, 60, 73-93.
16. Brown, W.J., and Basil, M.D.(1995).Media celebrities and public health: responses to "Magic" Johnson's HIV disclosure and its impact on AIDS risk and high-risk behaviors.Health Communication, 7, 345-371.
17. Brown, W.J., Basil, M.D., and Bocarnea, M.C.(2003a).Social influence of an international celebrity: Responses to the death of Princess Diana.Journal of Communication, 53, 587-605.
18. Brown, W.J., Basil, M.D., and Bocarnea, M.C.(2003b).The influence of famous athletes on health beliefs and practices: Mark McGwire, child abuse prevention, and androstenedione.Journal of Health Communication, 8, 41-57.
19. Brown, W.J., and de Matviuk, M.A.C.(2010).Sports celebrities and public health: Diego Maradona's influence on drug use prevention.Journal of Health Communication, 15, 358-373.
20. Brown, W.J., Kiruswa, S.L., and Fraser, B.(2003).Promoting HIV/AIDS prevention through soap operas: Tanzania's experience with Maisha.Communicare, 22, 90-111.
21. Buenting, D.K.(2007).Exploring audience involvement with Yellow Card and its promotion of sexual responsibility among African youth.Doctoral Dissertation, Regent University, Virginia Beach, VA.
22. Buenting, D.K., and Brown, W.J.(2009).Exploring audience involvement with Yellow Card and its promotion of sexual responsibility among African youth.Paper presented to the International and Intercultural Communication Division of the National Communication Association for presentation at the 95th annual convention, November 12-15.
23. Burch, E.(2002).Media literacy, cultural proximity and TV aesthetics: Why India soap operas work in Nepal and the Hindu diaspora.Media, Culture and Society, 24, 571-579.
24. Busselle, R., and Bilindzic, H.(2008).Fictionality and perceived realism in experiencing stories: A model of narrative comprehension and engagement.Communication Theory, 18, 255-280.
25. Busselle, R., Ryabovolova, A., and Wilson, B.(2004).Ruining a good story: Cultivation, perceived realism and narrative.Communications, 29, 365-378.
26. Calvert, S.L., Kotler, J., Murray, W.et al.(2002).Children's online reports about educational and informational television programs.In S.L.Calvert, A.B.Jordan, and R.R.Cocking (Eds.), Children in the Digital Age: Influences of Electronic Media on Development (pp.165-182).Westport, CT: Praeger.
27. Cambridge, V.(1992).Radio soap operas: The Jamaican experience 1958-1989.Studies in Latin American Popular Culture, II, 93-109.
28. Church, C.A., and Geller, J.(1989).Lights! camera! action! Promoting family planning with TV, video, and film.Population Reports, J-38.Baltimore, MD: Johns Hopkins University, Population Information Program.
29. Clacherty, G., and Kushlick, A.(2004).Meeting the challenge of research with very young children: A practical outline of methodologies used in the formative research and pre-testing of the Takalani Sesame HIV and AIDS television and radio programmes.Paper presented to the Fourth International Entertainment-Education Conference, September 26-30, Cape Town.Retrieved from http://www.comminit.com/africa/edutainment/ edutainmentEE4/ edutainment-30.html.
30. Cohen, J.(2001).Defining identification: A theoretical look at the identification of audiences with media characters.Mass Communication and Society, 4, 245-264.
31. Cole, T., and Leets, L.(1999).Attachment styles and intimate television viewing: Insecurely forming relationships in a parasocial way.Journal of Personal and Social Relationships, 16, 494-511.
32. Dejong, W., and Winsten, J.A.(1990).The Harvard alcohol project: A demonstration project to promote the use of the "designated driver." Cambridge, MA: Harvard School of Public Health, Harvard University.
33. Fraser, B.P., and Brown, W.J.(2002).Media, celebrities, and social influence: Identification with Elvis Presley.Mass Communication and Society, 5, 185-208.
34. Galavotti, C., Pappas-DeLuca, K.A., and Lansky, A.(2001).Modeling and reinforcement to combat HIV: The MARCH approach to behavior change.American Journal of Public Health, 91, 1602-1607.
35. Gilluly, R.H.and Moore, S.H.(1986).Radio - Spreading the word on family planning.Population Reports Journal, 853-886.
36. Green, M.C.(2004).Transportation into narrative worlds: The role of prior knowledge and perceived realism.Discourse Processes, 38, 247-266.
37. Hazzard, M., and Cambridge, V.(1988).Socio-drama as an applied technique for development communication in the Caribbean: Specialized content and narrative structure in the radio drama of Elaine Perkins in Jamaica.Paper presented to the Caribbean and Latin American Studies Conference, Guadelope, French West Indies.
38. Hoffner, C., and Buchanan, M.(2005).Young adults' wishful identification with television characters: The role of perceived similarity and character attributes.Media Psychology, 7, 325-351.
39. Horton, D., and Wohl, R.R.(1956).Mass communication and para-social interaction.Psychiatry, 19, 215-229.
40. Human Sciences Research Council.(2005).HIV risk exposure among young children: A study of 2-9 year olds served by public health facilities in the Free State, South Africa.Cape Town, South Africa: HSRC Press.
41. Japhet, G., and Goldstein, S.(1997).Soul City experience.Integration, 53, 10-11.
42. Jung, C.G.(1970).Archetypes and the collective unconscious.Buenos Aires: Ed.Paidos.
43. Jung, C.G.(1981).The Collected Works of C.G.Jung, Vol.9, Part 1: The Archetypes and the Collective Unconscious, 2nd edn.Princeton, NJ: Princeton University Press.
44. Kean, L.G., and Albada, K.F.(2003).The relationship between college students schema regarding alcohol use, their television viewing patterns, and their previous experience with alcohol.Health Communication, 15, 277-298.
45. Kelman, H.C.(1961).Processes of opinion change.Public Opinion Quarterly, 25, 57-78.
46. Krugman, H.E.(1965).The impact of television advertising: Learning without involvement.Public Opinion Quarterly, 29, 349-356.
47. La Pastina, A.C., and Straubhaar, J.D.(2005).Multiple proximities between television genres and audiences.Gazette, 67, 271-288.
48. Levy, M.R.(1979).Watching TV news as para-social interaction.Journal of Broadcasting, 23, 69-80.
49. Ligaga, D.(2005).Narrativising development in radio drama: Tradition and realism in the Kenyan radio play Ushikwapo Shikamama.Social Identities, 11, 131-145.
50. London, A.J.(2005).Justice and the human development approach to international research.Hastings Center Report, 35, 24-37.
51. MacLean, P.D.(1973).A triune concept of the brain and behavior.Toronto, Ontario: University of Toronto Press.
52. Mazrui, A.and Kitsao, J.(1988, June).A formative survey of Ushikwapo Shikimana.Nairobi, Kenya: National Council for Population and Development.
53. McCombs, M.(2005).A look at agenda-setting: Past, present and future.Journalism Studies, 6, 543-557.
54. McCombs, M.E., and Shaw, D.L.(1993).The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas.Journal of Communication, 43, 58-67.
55. McGuire, W.J.(1989).Theoretical foundations of campaigns.In R.E.Rice and C.K.Atkin (Eds.), Public communication campaigns, 2nd edn.(pp.43-65).Newbury Park, CA: Sage.
56. Nariman, H.N.(1993).Soap operas for social change: Toward a methodology for entertainmenteducation television.Westport, CT: Praeger.
57. Norman Lear Center (2010).Hollywood, Health and Society Sentinel Awards.Retrieved from http://www.learcenter.org/html/projects/?cm=hhs.
58. Perkins, E.(2000).Proceedings from the 4th Entertainment-Education for Social Change Conference (pp.34-35).Gouda, Netherlands: Center for Media and Health.
59. Piotrow, P.T., Kincaid, D.L., Hindin, M.J.et al.(1992).Changing men's attitudes and behavior: The Zimbabwe male motivation project.Studies in Family Planning, 23, 365-375.
60. Piotrow, P.T., Rimon, J.G., Winnard, K.et al.(1990).Mass media family planning promotion in three Nigerian cities.Studies in Family Planning, 21, 265-274.
61. Poindexter, D.(2004).A history of entertainment-education, 1958-2000.In A.Singhal, M.Cody, E.Rogers, and M.Sabido (Eds.), Entertainment-Education and Social Change: History, Research and Practice(21-36) .London: Lawrence Erlbaum Associates.
62. Population Communication International (2005).Kenya - Ushikwapo Shikamana.Retrieved from http://www.population.org/programs_ushikwapo_kenya.shtml.
63. Prochaska, J.O., and Velicer, W.F.(1997).The transtheoretical model of health behavior change.American Journal of Health Promotion, 12, 38-48.
64. Prochaska, J.O., Velicer, W.F., Rossi, J.et al.(1994).Stages of change and decisional balance for 12 problem behaviors.Health Psychology, 13, 30-46.
65. Rassool, R.(2009).One love One partner.SafAIDS News, 15(3), 1-5.
66. Riber, John.(1992).Synopsis of the film Sonamoni (Golden Pearl).Columbia, MD: Development through Self-Reliance, Inc.
67. Risopatron, F., and Spain, P.L.(1980).Reaching the poor: Human sexuality education in Costa Rica.Journal of Communication, 30, 81-89.
68. Rokeach, M.(1973).The nature of human values.New York: The Free Press.
69. Rogers, E.M.(2003).Diffusion of innovations, 5th edn.New York: The Free Press.
70. Rogers, E.M., and Dearing, J.W.(1993).The anatomy of agenda-setting research.Journal of Communication, 43(2), 68-85.
71. Rogers, E.M., Vaughan, P.W., Swalehe, R.A.et al.(1999).Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania.Studies in Family Planning, 30, 193-211.
72. Rubin, A., and McHugh, M.P.(1987).Development of parasocial interaction relationships.Journal of Broadcasting and Electronic Media, 31, 279-292.
73. Rubin, A.M., and Perse, E.M.(1987).Audience activity and soap opera involvement: A uses and effects investigation.Human Communication Research, 14, 246-268.
74. Rubin, A.M., Perse, E.M., and Powell, R.A.(1985).Loneliness, parasocial interaction, and local television news viewing.Human Communication Research, 12, 155-180.
75. Sabido, M.(1981).Towards the social use of soap operas.Mexico City, Mexico: Institute for Communication Research.
76. Sawyer, J.(2002, December 1).Soap operas are proving helpful in informing public.St.Louis Post-Dispatch, B-1, 34.
77. Sharf, B.F., and Freimuth, V.S.(1993).The construction of illness on entertainment television: Coping with cancer on Thirtysomething.Health Communication, 5, 141-160.
78. Singhal, A.(2005).Entertainment-education: A communication strategy for HIV prevention.University of Western Cape's Papers in Education, 3, 40-49.
79. Singhal, A., Njogu, K., Bouman, M.and Elías, E.(2006).Entertainment-education and health promotion: A cross-continental journey.In A.Singhal and J.W.Dearing (Eds.), Communication of Innovations: A Journey with Ev Rogers (pp.199-229).Thousand Oaks, CA: Sage Publications.
80. Singhal, A., Obregon, R., and Rogers, E.M.(1994).Reconstructing the story of "Simplemente Maria," the most popular telenovela in Latin America of all time.Gazette, 54(1), 1-16.
81. Singhal, A.and Rogers, E.M., (1988).Television soap operas for development in India.Gazette, 41(3), 109-126.
82. Singhal, A., and Rogers, E.M.(1989).Educating through television.Populi,16(2), 39-47.
83. Singhal, A., and Rogers, E.M.(1999).Entertainment Education: A Communication Strategy for Social Change.Mahwah, NJ: Lawrence Erlbaum.
84. Singhal, A.and Rogers, E.M., (2004).The status of entertainment-education worldwide.In A.Singhal, M.J.Cody, E.M.Rogers, and M.Sabido (Eds.), Entertainment Education and Social Change: History, Research, and Practice (pp.3-20).Mahwah, NJ: Lawrence Erlbaum.
85. Singhal, A., Rogers, E.M., and Brown, W.J.(1993a).Entertainment telenovelas for development: Lessons learned.In A.Fadul (Ed.), Serial fiction in TV: The Latin American Telenovelas (pp.149-165).Sao Paulo: Nucleo de Pesquisa de Telenovelas, UCA-USP.
86. Singhal, A., Rogers, E.M., and Brown, W.J.(1993b).Harnessing the potential of entertainmenteducation telenovelas.Gazette, 51, 1-18.
87. Singhal, A., and Udornpim, K.(1997).Cultural shareability, archetypes and television soaps: Oshindrome in Thailand.Gazette, 59, 171-188.
88. Sood, S., Menard, T., and Witte, K.(2004).The theory behind entertainment-education.In A.Singhal, M.Cody, E.Rogers, and M.Sabido (Eds.), Entertainment Education and Social Change.Mahwah, NJ: Lawrence Erlbaum Associates.
89. Soul City (2000).Soul City 4 impact evaluation: AIDS.Retrieved from http://www.soulcity.org.za/research/evaluations/soul-city-series-4/impact-on-aids.
90. Soul City (2010).Kwanda, communities with soul.Retrieved from http://www.soulcity.org.za/projects/kwanda/overview.
91. Stevenson, R.W.(1990).Television; And now a message from an advocacy group.New York Times.Retrieved from http://www.nytimes.com/1990/05/27/arts/televisionand- now-a-message-from-an-advocacy-group.html.
92. Stone, C.(1986).First national survey on "Naseberry Street" programme.Unpublished manuscript.Mona: University of the West Indies.
93. Straubhaar, J.D.(1991).Beyond media imperialism: Asymmetrical interdependence and cultural proximity.Critical Studies in Mass Communication, 8, 39-59.
94. Strong, D.A.(2008).Audience involvement with "Kushi Ko Sansar," a children's TV show in Nepal: An entertainment-education initiative promoting positive attitudes and actions toward people with disabilities.Unpublished doctoral dissertation, Regent University, Virginia Beach, VA.
95. Strong, D.A., and Brown, W.J.(2011).Effects of a children's entertainment-education television program in Nepal on beliefs and behavior toward people with disabilities.Disability, CBR, and Inclusive Development, 22(2), 22-37.
96. Televisa's Institute of Communication Research (1981).Toward the social use of soap operas.Paper presented at the International Institute of Communication, Strasbourg, France.
97. Thorfinn, J., and Bagger, A.K.(2010).Femina HIP Youth Conference 2010: From life skills to livelihoods - promoting entrepreneurship education in schools.Retrieved January 10, 2011, from http://www.feminahip.or.tz/fileadmin/pics/research/Femina_HIP_Youth_ Conference_ 2010__final_report.pdf.
98. Trepte, S.(2008).The intercultural perspective: Cultural proximity as a key factor of television success.De Gruyter Reference Global Journal, 33, 1-25.
99. Tufte, T.(2005).Entertainment-education in development communication - Between marketing behaviours and empowering people.In O.Hemer and T.Tufte (Eds.), Media and glocal change: Rethinking communication for development (pp.159-174).Gothenburg: Nordicom.
100. Usdin, S., Singhal, A., Shongwe, T.et al.(2004).No short cuts in entertainment-education: Designing soul city step-by-step.In A.Singhal, M.J.Cody, E.M.Rogers, and M.Sabido (Eds.), Entertainment-Education and Social Change: History, Research, and Practice (pp.153-176).Mahwah, NJ: Lawrence Erlbaum.
101. Vaughan, P.W., Rogers, E.M., Singhal, A., and Swalehe, R.M.(2000).Entertainment-education and HIV/AIDS prevention: A field experiment in Tanzania.Journal of Health Communication, 5 (supplement), 81-100.
102. Vidmar, N., and Rokeach, M.(1974).Archie Bunker's bigotry: A study in selection perception and exposure.Journal of Communication, 24, 36-47.
103. Wallack, L., Grube, J.W., Madden, P.A., and Breed,W.(1990).Portrayals of alcohol on primetime television.Journal of Studies on Alcohol, 51, 428-437.
104. White, M.(1991).NCDDP: The completion of an initial phase.Diarrheal Control Newsletter, 13, 1.
105. Winsten, J.A.(1994).Promoting designated drivers: The Harvard alcohol project.American Journal of Preventive Medicine, 10 (supplement 1), 11-14.
106. Winsten, J.A., and DeJong, W.(2001).The designated driver campaign.In R.E.Rice and C.Atkin (Eds.), Public communication campaigns, 3rd ed.(pp.290-294).Newbury Park, CA: Sage Publications.
107. World Health Organisation (2010).UNAIDS global facts and figures.Retrieved October 22, 2010, from http://data.unaids.org/pub/FactSheet/2009/20091124_FS_global_en.pdf.