My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing

Psychology and Marketing

Volumn 30, Issue 12, 2013, Pages 1029-1042

  Romani, Simona ^a   Grappi, Silvia ^b   Bagozzi, Richard P ^c  

^a LUISS UNIVERSITY   (Italy)

^b UNIVERSITY OF MODENA AND REGGIO EMILIA   (Italy)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84886623604     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20664     Document Type: Article

References (54)

1. Averill, J. R. (1982). Anger and aggression: An essay on emotion. New York: Springer-Verlag.
2. Bhattacharya, C. B., Korschun, D., & Sen, S. (2009). Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85, 257-272.
3. Diaz, A. B., & Ruíz, F. J. (2002). The consumer's reaction to delays in service. International Journal of Service Industry Management, 13, 118-140.
4. Fischer, A. H., & Roseman, I. J. (2007). Beat them or ban them: The characteristics and social functions of anger and contempt. Journal of Personality and Social Psychology, 93, 103-115.
5. Folkes, V. S., Koletsky, S., & Graham, J. L. (1987). A field study of causal inferences and consumer reaction: The view from the airport. Journal of Consumer Research, 13, 534-539.
6. Friedman, M. (1996). Grassroots groups confront the corporation: Contemporary strategies in historical perspective. Journal of Social Issues, 52, 153-167.
7. Frijda, N. H., Kuipers, P., & ter Schure, E. (1989). Relations among emotion, appraisal and emotional action readiness. Journal of Personality and Social Psychology, 57, 212-228.
8. Goldberg, J. H., Lerner, J. S., & Tetlock, P. E. (1999). Rage and reason: The psychology of the intuitive prosecutor. European Journal of Social Psychology, 29, 781-795.
9. Haidt, J. (2001). The emotional dog and its rational tail: A social intuitionist approach to moral judgment. Psychological Review, 108, 814-834.
10. Haidt, J. (2003). Elevation and the positive psychology of morality. In C. L. M. Keyes & J. Haidt (Eds.), Flourishing: Positive psychology and the life well-lived (pp. 275-289). Washington, D.C.: American Psychological Association.
11. Haidt, J. (2007). The new synthesis in moral psychology. Science, 316, 998-1002.
12. Haidt, J., Koller, S. H., & Dias, M. G. (1993). Affect, culture and morality, or is it wrong to eat your dog? Journal of Personality and Social Psychology, 65, 613-628.
13. Harmon-Jones, E., Singelman, J., Bohlig, A., & Harmon-Jones C. (2003). Anger, coping, and frontal cortical activity: The effect of coping potential on anger-induced left frontal activity. Cognition & Emotion, 17, 1-24.
14. Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280-1300.
15. Higgins, E. T. (2000). Making a good decision: Value from fit. American Psychologist, 55, 1217-1230.
16. Hoffmann, S., & Müller, S. (2009). Consumer boycotts due to factory relocation. Journal of Business Research, 62, 239-247.
17. Hollenbeck, C. R., & Zinkhan, G. M. (2006). Consumer activism on the internet: The role of anti-brand communities. In C. Pechmann & L. Price (Eds.), Advances in Consumer Research, Vol. 33 (pp. 479-485). Duluth, MN: Association for Consumer Research.
18. Hollenbeck, C. R., & Zinkhan, G. M. (2010). Anti-brand communities, negotiation of brand meaning, and the learning process: The case of Wal-Mart. Consumption Markets & Culture, 13, 325-345.
19. Hutcherson, C. A., & Gross, J. J. (2011). The moral emotions: A social-functionalist account of anger, disgust, and contempt. Journal of Personality and Social Psychology, 100, 719-737.
20. Izard, C. E. (1971). The face of emotion. New York: Appleton-Century-Crofts.
21. Izard, C. E. (1977). Human emotions. New York: Plenum Press.
22. Klein, J. G., Smith, N. C., & John, A. (2004). Why we boycott: Consumer motivations for boycott participation. Journal of Marketing, 68, 92-109.
23. Kozinets, R. V., & Handelman, J. M. (1998). Ensouling consumption: A netnographic exploration of boycotting behavior. In J. Alba & W. Hutchinson (Eds.), Advances in Consumer Research, Vol. 25 (pp. 475-480). Provo, UT: Association for Cosumer Research.
24. Kozinets, R. V., & Handelman, J. M. (2004). Adversaries of consumption: Consumer movements, activism, and ideology. Journal of Consumer Research, 31, 691-704.
25. Krishnamurthy, S, & Kucuk, S. U. (2009). Anti-branding on the internet. Journal of Business Research, 62, 1119-1126.
26. Kuppens, P., van Mechelen, I., Smits, D. J. M., & de Boeck, P. (2003). The appraisal basis of anger: Specificity, necessity and sufficiency of components. Emotion, 3, 254-269.
27. Laczniak, J. R., & Murphy, P. E. (2012). Stakeholder theory and marketing: Moving from a firm-centric to a societal perspective. Journal of Public Policy and Marketing, 31, 284-292. doi: 10.1509/jppm.10.106
28. Lazarus, R. S. (1991). Emotion and adaptation. Oxford: Oxford University Press.
29. Lee, M. S. W., Fernandez, K. V., & Hyman, M. R. (2009). Anti-consumption: An overview and research agenda. Journal of Business Research, 62, 145-147.
30. Micheletti, M. (2003). Political virtue and shopping: Individuals, consumerism, and collective action. New York: Palgrave.
31. Nabi, R. L. (2002). The theoretical versus the lay meaning of disgust: Implications for emotion research. Cognition & Emotion, 16, 695-703.
32. Neilson, L. A. (2010). Boycott or buycott? Understanding political consumerism. Journal of Consumer Behaviour, 9, 214-227.
33. Nyer, P. U. (1997). A study of the relationships between cognitive appraisals and consumption emotions. Journal of the Academy of Marketing Science, 25, 296-304.
34. Palazzo, G., & Basu, K. (2007). The ethical backlash of corporate branding. Journal of Business Ethics, 73, 333-346.
35. Preacher, K. J. & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40, 879-891.
36. Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42, 185-227.
37. Price, L. L., & Penaloza, L. (1993). Consumer resistance: A conceptual overview. In L. McAlister & M. L. Rothschild (Eds.), Advances in consumer research, Vol. 20 (pp. 123-128). Provo, UT: Association for Consumer Research.
38. Romani, S., Grappi, S., & Bagozzi, R. P. (2013). Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values. Journal of Business Ethics, 114, 193-206.
39. Roseman, I. J. (1996). Appraisal determinants of emotions: Constructing a more accurate and comprehensive theory. Cognition & Emotion, 10, 241-278.
40. Roseman, I. J., Wiest, C., & Swartz, T. S. (1994). Phenomenology, behaviors, and goals differentiate discrete emotions. Journal of Personality and Social Psychology, 67, 206-221.
41. Rozin, P., Lowery, L., Imada, S., & Haidt, J. (1999). The CAD triad hypothesis: A mapping between three moral emotions (contempt, anger, disgust) and three moral codes (community, autonomy, divinity). Journal of Personality and Social Psychology, 76, 574-586.
42. Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In M. Zanna (Ed.), Advances in experimental social psychology (pp. 1-65). New York: Academic Press.
43. Sen, S., Gurhan-Canli, Z., & Morwitz, V. (2001). Withholding consumption: A social dilemma perspective on consumer boycotts. Journal of Consumer Research, 28, 399-417.
44. Shaver, P., Schwartz, J., Kirson, D., & O'Connor, C. (1987). Emotion knowledge: Further explorations of a prototype approach. Journal of Personality and Social Psychology, 52, 1061-1086.
45. Shaw, D., & Black, I. (2010). Market based political action: A path to sustainable development? Sustainable Development, 18, 385-397.
46. Shweder, R. A., Much, N. C., Mahapatra, M., & Park, L. (1997). The "big three" of morality (autonomy, community, and divinity) and the "big three" explanations of suffering'. In A. Brandt & P. Rozin (Eds.), Morality and health (pp. 119-169). New York: Routledge.
47. Smith, C. A., & Lazarus, R. S. (1993). Appraisal components, core relational themes, and the emotions. Cognition & Emotion, 7, 233-269.
48. Smith, N. C., Palazzo, G., & Bhattacharya, C. B. (2010). Marketing's consequences: Stakeholder marketing and supply chain corporate social responsibility issues. Business Ethics Quarterly, 20, 617-641.
49. Tangney, J. P., Stuewig, J., & Mashek, D. J. (2007). Moral emotions and moral behavior. Annual Review of Psychology, 58, 345-372.
50. Thompson, C. J., & Arsel, Z. (2004). The Starbucks brandscape and consumers' (anticorporate) experiences of glocalization. Journal of Consumer Research, 31, 631-642.
51. Turiel, E. (1983). The development of social knowledge: Morality and convention. Cambridge, England: Cambridge University Press.
52. Weber, H. (2004). Explorations in the social construction of anger. Motivation and Emotion, 28, 197-219.
53. Wetzer, I. M., Zeelenberg, M., & Pieters, R. (2007). Never eat in that restaurant, I did!": Exploring why people engage in negative word-of-mouth communication. Psychology & Marketing, 24, 661-680.
54. Zhao, X., Lynch, J. G., Jr., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37, 197-206.