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Volumn 33, Issue 4, 2013, Pages 616-637

Public health policy and the behavioural turn: The case of social marketing

Author keywords

behaviourism; commercialization; marketing; public health

Indexed keywords

COMMERCIALIZATION; HEALTH POLICY; HEALTH STATUS; MARKETING; PUBLIC HEALTH; QUALITY OF LIFE; SOCIAL POLICY;

EID: 84886441068     PISSN: 02610183     EISSN: 1461703X     Source Type: Journal    
DOI: 10.1177/0261018313483489     Document Type: Article
Times cited : (41)

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