The application of social marketing to promoting men's health: A brief critique

International Journal of Men's Health

Volumn 9, Issue 1, 2010, Pages 50-61

  Robinson, Mark ^a   Robertson, Steve ^a  

^a LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Audience segmentation; Competition; Exchange theory; Hegemonic masculinity; Homogenization; Masculinities; Social marketing; Stages of change

Indexed keywords

ARTICLE; BEHAVIOR CHANGE; HEALTH BEHAVIOR; HEALTH CARE POLICY; HEALTH CARE PRACTICE; HEALTH EDUCATION; HEALTH PROGRAM; HUMAN; MASCULINITY; MEDICAL RESEARCH; MEN'S HEALTH; PRIORITY JOURNAL; SELF EXAMINATION; SOCIAL MARKETING;

EID: 77951813025     PISSN: 15326306     EISSN: None     Source Type: Journal    
DOI: 10.3149/jmh.0901.50     Document Type: Article

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