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Volumn , Issue , 2011, Pages 169-189

The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers

Author keywords

Audience researchers, more than as policy experts sensibilities exercised by "the audience"; Audiences as citizens or consumers the communication rights debate; Audiences as empowered or vulnerable the media literacy debate; Books with "audiences" as their subject matter do not addressing media policy and regulation; Case study, best introduced through abbreviated narrative of events passing of the act; Implied audience of communications policy making regulating media in the interests of citizens and consumers; Leaving behind clarity of Lazarsfeld's distinction administrative and critical schools of communication, a hazardous undertaking; Policy landscape, bracketed off audience researchers as practical rather than intellectual; Taking Account of Consumer and Citizen Interest: Progress and Evaluation 12 Months On; Twin strategy, implied audience of communications policy making drawing on insights of critical audience studies

Indexed keywords


EID: 84886350709     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781444340525.ch8     Document Type: Chapter
Times cited : (9)

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