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Volumn 1, Issue 2, 1998, Pages 193-217

Audience research at the crossroads: The 'implied audience' in media and cultural theory

Author keywords

Active viewer; Audience research; Macro micro link; Reception theory

Indexed keywords


EID: 0141834659     PISSN: 13675494     EISSN: 14603551     Source Type: Journal    
DOI: 10.1177/136754949800100203     Document Type: Article
Times cited : (99)

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