New product adoption in social networks: Why direction matters

Journal of Business Research

Volumn 67, Issue 1, 2014, Pages 2836-2844

  Hinz, Oliver ^a   Schulze, Christian ^b   Takac, Carsten ^c  

^a DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

^b FRANKFURT SCHOOL OF FINANCE AND MANAGEMENT   (Germany)

^c GOETHE UNIVERSITY   (Germany)

Author keywords

Diffusion; Directed networks; Social contagion; Social network analysis; Undirected networks

Indexed keywords

EID: 84885846365     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.07.005     Document Type: Article

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