Prominent determinants of consumer-based brand equity

International Journal of Engineering Business Management

Volumn 5, Issue SPL.ISSUE, 2013, Pages

  Battistoni, Elisa ^a   Fronzetti Colladon, Andrea ^a   Mercorelli, Giulia ^a  

^a UNIVERSITY OF ROME TOR VERGATA   (Italy)

Author keywords

Analytic hierarchy process; Brand equity; Brand value; CBBE; Fashion industry

Indexed keywords

EID: 84885212741     PISSN: None     EISSN: 18479790     Source Type: Journal    
DOI: 10.5772/56835     Document Type: Article

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