메뉴 건너뛰기




Volumn 27, Issue 6, 2013, Pages 434-447

Adolescents, Online Marketing and Privacy: Predicting Adolescents' Willingness to Disclose Personal Information for Marketing Purposes

Author keywords

Adolescents; Data; Internet; Marketing; Parental mediation; Privacy

Indexed keywords


EID: 84884979883     PISSN: 09510605     EISSN: 10990860     Source Type: Journal    
DOI: 10.1111/j.1099-0860.2011.00423.x     Document Type: Article
Times cited : (28)

References (47)
  • 1
    • 49649117227 scopus 로고    scopus 로고
    • Children, privacy and e-commerce
    • Allen A. 2001. Children, privacy and e-commerce. Houston Law Review38: 751-776.
    • (2001) Houston Law Review , vol.38 , pp. 751-776
    • Allen, A.1
  • 2
    • 84884979820 scopus 로고    scopus 로고
    • Article 29 Working Party Available at [Accessed 1 April 2011].
    • Article 29 Working Party. 2009. Opinion 2/2009 on the protection of children's personal data. Available at http://ec.europa.eu/justice/policies/privacy/docs/wpdocs/2009/wp160_en.pdf [Accessed 1 April 2011].
    • (2009) Opinion 2/2009 on the protection of children's personal data
  • 3
    • 0001379102 scopus 로고
    • Exploring the effects of active parental mediation of television content
    • DOI: 10.1080/08838159309364212.
    • Austin EW. 1993. Exploring the effects of active parental mediation of television content. Journal of Broadcasting & Electronic Media37: 147-158. DOI: 10.1080/08838159309364212.
    • (1993) Journal of Broadcasting & Electronic Media , vol.37 , pp. 147-158
    • Austin, E.W.1
  • 5
    • 85055405508 scopus 로고    scopus 로고
    • Click here kids! Online advertising practices on popular children's websites
    • DOI: 10.1080/17482791003629610.
    • Cai X, Zhao X. 2010. Click here kids! Online advertising practices on popular children's websites. Journal of Children and Media4: 135-154. DOI: 10.1080/17482791003629610.
    • (2010) Journal of Children and Media , vol.4 , pp. 135-154
    • Cai, X.1    Zhao, X.2
  • 6
    • 0344496208 scopus 로고    scopus 로고
    • Children's website adherence to the FTC's online privacy protection rule
    • DOI: 10.1080/1369681032000132591.
    • Cai X, Gantz W, Schwartz N, Wang X. 2003. Children's website adherence to the FTC's online privacy protection rule. Journal of Applied Communication Research31: 346-362. DOI: 10.1080/1369681032000132591.
    • (2003) Journal of Applied Communication Research , vol.31 , pp. 346-362
    • Cai, X.1    Gantz, W.2    Schwartz, N.3    Wang, X.4
  • 7
    • 34547095771 scopus 로고    scopus 로고
    • The effect of Internet general privacy concern on customer behaviour
    • DOI: 10.1007/s10660-007-9000-y.
    • Castaneda J, Montoro F. 2007. The effect of Internet general privacy concern on customer behaviour. Electron Commerce Research7: 117-141. DOI: 10.1007/s10660-007-9000-y.
    • (2007) Electron Commerce Research , vol.7 , pp. 117-141
    • Castaneda, J.1    Montoro, F.2
  • 8
    • 0034485063 scopus 로고    scopus 로고
    • (Im)maturity of judgment in adolescence: why adolescents may be less culpable than adults*
    • DOI: 10.1002/bsl.416.
    • Cauffman E, Steinberg L. 2000. (Im)maturity of judgment in adolescence: why adolescents may be less culpable than adults*. Behavioral Sciences & the Law18: 741-760. DOI: 10.1002/bsl.416.
    • (2000) Behavioral Sciences & the Law , vol.18 , pp. 741-760
    • Cauffman, E.1    Steinberg, L.2
  • 9
    • 84884977466 scopus 로고    scopus 로고
    • Center for Media Education. . Center for Media Education: Washington, DC.
    • Center for Media Education. 1996. Threats to Children from Online Marketing. Center for Media Education: Washington, DC.
    • (1996) Threats to Children from Online Marketing
  • 11
    • 84985161246 scopus 로고
    • Mediation: the role of significant others
    • DOI: 10.1111/j.1460-2466.1980.tb01997.x.
    • Corder-Bolz CR. 1980. Mediation: the role of significant others. Journal of Communication30: 106-118. DOI: 10.1111/j.1460-2466.1980.tb01997.x.
    • (1980) Journal of Communication , vol.30 , pp. 106-118
    • Corder-Bolz, C.R.1
  • 12
    • 84986347580 scopus 로고
    • Family mediation patterns and television viewing: young children's use and grasp of the medium
    • DOI: 10.1111/j.1468-2958.1985.tb00056.x.
    • Desmond RJ, Singer JL, Singer DG, Calam R, Colimore K. 1985. Family mediation patterns and television viewing: young children's use and grasp of the medium. Human Communication Research11: 461-480. DOI: 10.1111/j.1468-2958.1985.tb00056.x.
    • (1985) Human Communication Research , vol.11 , pp. 461-480
    • Desmond, R.J.1    Singer, J.L.2    Singer, D.G.3    Calam, R.4    Colimore, K.5
  • 13
    • 69849091065 scopus 로고    scopus 로고
    • Privacy concerns and levels of information exchange: an empirical investigation of intended e-services
    • DOI: 10.1353/esj.2007.0003.
    • Dinev T, Hart P. 2006. Privacy concerns and levels of information exchange: an empirical investigation of intended e-services. E-Services Journal4: 25-59. DOI: 10.1353/esj.2007.0003.
    • (2006) E-Services Journal , vol.4 , pp. 25-59
    • Dinev, T.1    Hart, P.2
  • 14
    • 2342615771 scopus 로고    scopus 로고
    • Innovative web use to learn about consumer behavior and online privacy
    • DOI: 10.1145/641205.641209.
    • Earp JB, Baumer D. 2003. Innovative web use to learn about consumer behavior and online privacy. Commun ACM46: 81-83. DOI: 10.1145/641205.641209.
    • (2003) Commun ACM , vol.46 , pp. 81-83
    • Earp, J.B.1    Baumer, D.2
  • 17
    • 0002645851 scopus 로고
    • Risk taking in adolescence: a decision-making perspective
    • DOI: 10.1016/0273-2297(92)90002-j.
    • Furby L, Beyth-Marom R. 1992. Risk taking in adolescence: a decision-making perspective. Developmental Review12: 1-44. DOI: 10.1016/0273-2297(92)90002-j.
    • (1992) Developmental Review , vol.12 , pp. 1-44
    • Furby, L.1    Beyth-Marom, R.2
  • 18
    • 0037933143 scopus 로고    scopus 로고
    • Parenting and the development of children's self-regulation
    • Webber B (ed.). Lawrence Erlbaum Associates, Inc.: Mahwah, NJ;
    • Grolnick WS, Farkas M. 2002. Parenting and the development of children's self-regulation. In Handbook of Parenting: Practical Issues in Parenting. Webber B (ed.). Lawrence Erlbaum Associates, Inc.: Mahwah, NJ; 89-111.
    • (2002) Handbook of Parenting: Practical Issues in Parenting , pp. 89-111
    • Grolnick, W.S.1    Farkas, M.2
  • 19
    • 0033237532 scopus 로고    scopus 로고
    • Consumer socialization of children: a retrospective look at twenty-five years of research
    • John DR. 1999. Consumer socialization of children: a retrospective look at twenty-five years of research. Journal of Consumer Research26: 183-212.
    • (1999) Journal of Consumer Research , vol.26 , pp. 183-212
    • John, D.R.1
  • 20
    • 35348843618 scopus 로고    scopus 로고
    • Children's internet use in a family context: influence on family relationships and parental mediation
    • DOI: 10.1089/cpb.2007.9975.
    • Lee S-Y, Chae Y-G. 2007. Children's internet use in a family context: influence on family relationships and parental mediation. Cyberpsychology and Behaviour10: 640-644. DOI: 10.1089/cpb.2007.9975.
    • (2007) Cyberpsychology and Behaviour , vol.10 , pp. 640-644
    • Lee, S.-Y.1    Chae, Y.-G.2
  • 21
  • 22
    • 57349181604 scopus 로고    scopus 로고
    • Parental mediation of children's internet use
    • DOI: 10.1080/08838150802437396.
    • Livingstone S, Helsper EJ. 2008. Parental mediation of children's internet use. Journal of Broadcasting & Electronic Media52: 581-599. DOI: 10.1080/08838150802437396.
    • (2008) Journal of Broadcasting & Electronic Media , vol.52 , pp. 581-599
    • Livingstone, S.1    Helsper, E.J.2
  • 23
    • 0001600627 scopus 로고    scopus 로고
    • Researching children: methods and ethics
    • DOI: 10.1111/j.1099-0860.1996.tb00464.x.
    • Mahon A, Glendinning C. 1996. Researching children: methods and ethics. Children & Society10: 145-154. DOI: 10.1111/j.1099-0860.1996.tb00464.x.
    • (1996) Children & Society , vol.10 , pp. 145-154
    • Mahon, A.1    Glendinning, C.2
  • 25
    • 4644366146 scopus 로고    scopus 로고
    • Strategies for reducing online privacy risks: why consumers read (or don't read) online privacy notices
    • DOI: 10.1002/dir.20009.
    • Milne GR, Culnan MJ. 2004. Strategies for reducing online privacy risks: why consumers read (or don't read) online privacy notices. Journal of Public Policy & Marketing18: 15-29. DOI: 10.1002/dir.20009.
    • (2004) Journal of Public Policy & Marketing , vol.18 , pp. 15-29
    • Milne, G.R.1    Culnan, M.J.2
  • 26
    • 0034255629 scopus 로고    scopus 로고
    • Youth and digital media: a policy research agenda
    • Montgomery K. 2000. Youth and digital media: a policy research agenda. Journal of Adolescent Health27: 61-68.
    • (2000) Journal of Adolescent Health , vol.27 , pp. 61-68
    • Montgomery, K.1
  • 27
    • 0042486725 scopus 로고    scopus 로고
    • Digital kids: the new on-line children's consumer culture
    • Singer DG, Singer JL (eds.). Sage: Thousand Oaks
    • Montgomery K. 2001. Digital kids: the new on-line children's consumer culture. In Handbook of Children and the Media. Singer DG, Singer JL (eds.). Sage: Thousand Oaks; 650-663.
    • (2001) Handbook of Children and the Media , pp. 650-663
    • Montgomery, K.1
  • 28
    • 68849125602 scopus 로고    scopus 로고
    • Interactive food and beverage marketing: targeting adolescents in the digital age
    • Montgomery K. 2009. Interactive food and beverage marketing: targeting adolescents in the digital age. Journal of Adolescent Health45: S18-S29.
    • (2009) Journal of Adolescent Health , vol.45
    • Montgomery, K.1
  • 29
    • 4143146547 scopus 로고    scopus 로고
    • Children and the changing world of advertising
    • Moore ES. 2004. Children and the changing world of advertising. Journal of Business Ethics5: 161-167.
    • (2004) Journal of Business Ethics , vol.5 , pp. 161-167
    • Moore, E.S.1
  • 30
    • 43249139079 scopus 로고    scopus 로고
    • Adolescents' concern for privacy when using the internet: an empirical analysis of predictors and relationships with privacy-protecting behaviours
    • DOI: 10.1177/1077727X06296622.
    • Moscardelli D, Divine R. 2007. Adolescents' concern for privacy when using the internet: an empirical analysis of predictors and relationships with privacy-protecting behaviours. Family and Consumer Sciences Research Journal35: 232-252. DOI: 10.1177/1077727X06296622.
    • (2007) Family and Consumer Sciences Research Journal , vol.35 , pp. 232-252
    • Moscardelli, D.1    Divine, R.2
  • 31
    • 0033416107 scopus 로고    scopus 로고
    • Identifying and explaining the relationship between parental mediation and children's aggression
    • DOI: 10.1177/009365099026002002.
    • Nathanson A. 1999. Identifying and explaining the relationship between parental mediation and children's aggression. Communication Research26: 124-143. DOI: 10.1177/009365099026002002.
    • (1999) Communication Research , vol.26 , pp. 124-143
    • Nathanson, A.1
  • 32
    • 0038334134 scopus 로고    scopus 로고
    • Parent and child perspectives on the presence and meaning of parental television mediation
    • DOI: 10.1207/s15506878jobem4502_1.
    • Nathanson A. 2001. Parent and child perspectives on the presence and meaning of parental television mediation. Journal of Broadcasting & Electronic Media45: 201-220. DOI: 10.1207/s15506878jobem4502_1.
    • (2001) Journal of Broadcasting & Electronic Media , vol.45 , pp. 201-220
    • Nathanson, A.1
  • 33
    • 0036406442 scopus 로고    scopus 로고
    • The unintended effects of parental mediation of television on adolescents
    • DOI: 10.1207/S1532785XMEP0403_01.
    • Nathanson A. 2002. The unintended effects of parental mediation of television on adolescents. Media Psychology4: 207-230. DOI: 10.1207/S1532785XMEP0403_01.
    • (2002) Media Psychology , vol.4 , pp. 207-230
    • Nathanson, A.1
  • 34
    • 67650290711 scopus 로고    scopus 로고
    • Internet advertising and children
    • Shuman DW, Thorson E (eds.). Lawrence Erlbaum Associates: Mahwah, NJ
    • Neeley SM. 2007. Internet advertising and children. In Internet Advertising: Theory and Research. Shuman DW, Thorson E (eds.). Lawrence Erlbaum Associates: Mahwah, NJ; 343-362.
    • (2007) Internet Advertising: Theory and Research , pp. 343-362
    • Neeley, S.M.1
  • 35
    • 0034394385 scopus 로고    scopus 로고
    • Privacy concerns and consumer willingness to provide personal information
    • Phelps J, Nowak G, Ferrell E. 2000. Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing19: 27-41.
    • (2000) Journal of Public Policy & Marketing , vol.19 , pp. 27-41
    • Phelps, J.1    Nowak, G.2    Ferrell, E.3
  • 36
    • 85044894195 scopus 로고    scopus 로고
    • Comparing children's and adults' cognitive advertising competences in the Netherlands
    • Rozendaal E, Buijzen M, Valkenburg P. 2010. Comparing children's and adults' cognitive advertising competences in the Netherlands. Journal of Children and Media4: 77-89.
    • (2010) Journal of Children and Media , vol.4 , pp. 77-89
    • Rozendaal, E.1    Buijzen, M.2    Valkenburg, P.3
  • 38
    • 79952809346 scopus 로고    scopus 로고
    • Mitigating the effects of advergames on children: do advertising breaks work?
    • Soontae A, Stern S. 2011. Mitigating the effects of advergames on children: do advertising breaks work?. Journal of Advertising40: 43-56.
    • (2011) Journal of Advertising , vol.40 , pp. 43-56
    • Soontae, A.1    Stern, S.2
  • 39
    • 70349323416 scopus 로고    scopus 로고
    • Providing parents with online privacy information: approaches in the US and the UK
    • Stanaland AJS, Lwin MO, Leong S. 2009. Providing parents with online privacy information: approaches in the US and the UK. The Journal of Consumer Affairs43: 474-494.
    • (2009) The Journal of Consumer Affairs , vol.43 , pp. 474-494
    • Stanaland, A.J.S.1    Lwin, M.O.2    Leong, S.3
  • 42
    • 0037588400 scopus 로고    scopus 로고
    • Developing a scale to assess three styles of television mediation: "instructive mediation,""restrictive mediation," and "social coviewing"
    • DOI: 10.1080/08838159909364474.
    • Valkenburg PM, Krcmar M, Peeters AL, Nies MM. 1999. Developing a scale to assess three styles of television mediation: "instructive mediation, ""restrictive mediation, " and "social coviewing". Journal of Broadcasting & Electronic Media43: 52-66. DOI: 10.1080/08838159909364474.
    • (1999) Journal of Broadcasting & Electronic Media , vol.43 , pp. 52-66
    • Valkenburg, P.M.1    Krcmar, M.2    Peeters, A.L.3    Nies, M.M.4
  • 43
    • 84884987571 scopus 로고    scopus 로고
    • o 4. University of Antwerp: Antwerp.
    • o 4. University of Antwerp: Antwerp.
    • (2005)
    • Walrave, M.1
  • 44
    • 84937338098 scopus 로고    scopus 로고
    • In word and deeds: parental involvement and mediation of children's television viewing
    • DOI: 10.1207/S15327698JFC0104_01.
    • Warren R. 2001. In word and deeds: parental involvement and mediation of children's television viewing. Journal of Family Communication1: 211-231. DOI: 10.1207/S15327698JFC0104_01.
    • (2001) Journal of Family Communication , vol.1 , pp. 211-231
    • Warren, R.1
  • 45
    • 2342662692 scopus 로고    scopus 로고
    • Consumer disclosure and disclosure avoidance: a motivational framework
    • White TB. 2004. Consumer disclosure and disclosure avoidance: a motivational framework. Journal of Consumer Psychology14: 41-51.
    • (2004) Journal of Consumer Psychology , vol.14 , pp. 41-51
    • White, T.B.1
  • 46
    • 33745046332 scopus 로고    scopus 로고
    • Teenagers' perception of online privacy and coping behaviors: a risk-benefit appraisal approach
    • DOI: 10.1207/s15506878jobem4901_6.
    • Youn S. 2005. Teenagers' perception of online privacy and coping behaviors: a risk-benefit appraisal approach. Journal of Broadcasting & Electronic Media49: 86-110. DOI: 10.1207/s15506878jobem4901_6.
    • (2005) Journal of Broadcasting & Electronic Media , vol.49 , pp. 86-110
    • Youn, S.1
  • 47
    • 50249137720 scopus 로고    scopus 로고
    • Parental influences and teens' attitude toward online privacy protection
    • DOI: 10.1111/j.1745-6606.2008.00113.x.
    • Youn S. 2008. Parental influences and teens' attitude toward online privacy protection. Journal of Consumer Affairs42: 362-388. DOI: 10.1111/j.1745-6606.2008.00113.x.
    • (2008) Journal of Consumer Affairs , vol.42 , pp. 362-388
    • Youn, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.