Effectiveness of politicians' soft campaign on twitter versus TV: Cognitive and experiential routes

Journal of Communication

Volumn 63, Issue 5, 2013, Pages 953-974

  Lee, Eun Ju ^a  

^a Seoul National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

POLITICS; TELEVISION; WORLD WIDE WEB;

EID: 84884975729     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/jcom.12049     Document Type: Article

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