An investigation of the effects of language style and communication modality on persuasion

Communication Monographs

Volumn 65, Issue 2, 1998, Pages 108-125

  Sparks, John R ^a   Areni, Charles S ^c   Cox, K Chris ^a,b  

^a UNIVERSITY OF DAYTON   (United States)

^b NICHOLLS STATE UNIVERSITY   (United States)

^c NONE

Author keywords

Cognitive Responses; Communication Modality; Persuasion; Power of Language Style

Indexed keywords

EID: 0040163858     PISSN: 03637751     EISSN: None     Source Type: Journal    
DOI: 10.1080/03637759809376440     Document Type: Article

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