Alcohol consumption motivations and behaviours in Hong Kong

Asia Pacific Journal of Marketing and Logistics

Volumn 22, Issue 2, 2010, Pages 210-221

  Pettigrew, Simone ^a   Charters, Steve ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b NEOMA BUSINESS SCHOOL   (France)

Author keywords

Alcoholic drinks; China; Consumer behaviour; Hong Kong; Symbolism

Indexed keywords

EID: 84884522735     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851011026953     Document Type: Article

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