Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions

Australasian Marketing Journal

Volumn 21, Issue 3, 2013, Pages 137-146

  Ratten, Vanessa ^a  

^a LA TROBE UNIVERSITY   (Australia)

Author keywords

Adoption behaviour; Cloud computing; Computer based learning; Digital technology; E Learning; Entrepreneurship; Ethics; Higher education; Learning; Mobile technology; Social cognitive theory; Technological innovation; Technology innovation; Technology marketing

Indexed keywords

EID: 84883426661     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2013.02.008     Document Type: Article

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