Rethinking measurements of social media use by charities: A mixed methods approach

Proceedings of the 5th Annual ACM Web Science Conference, WebSci'13

Volumn volume, Issue , 2013, Pages 296-305

  Phethean, Christopher ^a   Tiropanis, Thanassis ^a   Harris, Lisa ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Charities; Marketing; Social media; Web science

Indexed keywords

COMMERCE;

AS RELATIONSHIPS; CHARITIES; METHODS OF MEASUREMENT; QUANTITATIVE DATA; SOCIAL MEDIA; SOCIAL MEDIA SERVICES; VIRAL MARKETING; WEB SCIENCE;

MARKETING;

EID: 84883076155     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2464464.2464497     Document Type: Conference Paper

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