Learning by tweeting: Using twitter as a pedagogical tool

Journal of Marketing Education

Volumn 33, Issue 2, 2011, Pages 193-203

  Rinaldo, Shannon B ^a   Tapp, Suzanne ^a   Laverie, Debra A ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

experiential learning; social media; Twitter

Indexed keywords

EID: 79960954420     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475311410852     Document Type: Article

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