Applying the Technology Acceptance Model to Social Networking Sites (SNS): Impact of Subjective Norm and Social Capital on the Acceptance of SNS

International Journal of Human-Computer Interaction

Volumn 29, Issue 10, 2013, Pages 619-628

  Choi, Gilok ^a   Chung, Hyewon ^b  

^a PRATT INSTITUTE   (United States)

^b Chungnam National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL INTENTION; CAUSAL RELATIONSHIPS; EXTENDED TECHNOLOGY ACCEPTANCE MODELS; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; SOCIAL NETWORKING SITES; TECHNOLOGICAL CAPABILITY; TECHNOLOGY ACCEPTANCE MODEL;

REGRESSION ANALYSIS;

SOCIAL NETWORKING (ONLINE);

EID: 84882266684     PISSN: 10447318     EISSN: 15327590     Source Type: Journal    
DOI: 10.1080/10447318.2012.756333     Document Type: Article

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