Convoking the Consumer in Person: The Focus Group Effect

Inside Marketing: Practices, Ideologies, Devices

Volumn , Issue , 2011, Pages

  Grandclément, Catherine ^a   Gaglio, Gérald ^b  

^a EDF R AND D   (France)

^b UNIVERSITÉ DE TECHNOLOGIE DE TROYES   (France)

Author keywords

Consumer; Focus group; Market research; Marketers; Marketing brief

Indexed keywords

EID: 84882246720     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199576746.003.0005     Document Type: Chapter

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