Understanding the rise of consumer ethnography: Branding technomethodologies in the new economy

American Anthropologist

Volumn 111, Issue 2, 2009, Pages 201-210

  Malefyt, Timothy De Waal ^a,b  

^a BBDO Worldwide Advertising   (United States)

^b NEW SCHOOL FOR SOCIAL RESEARCH   (United States)

Author keywords

Branding; Consumer research; Ethnography; Reflexivity; Technology

Indexed keywords

EID: 72649085311     PISSN: 00027294     EISSN: 15481433     Source Type: Journal    
DOI: 10.1111/j.1548-1433.2009.01113.x     Document Type: Article

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