Carrotmob and Anti-consumption: Same Motives but Different Willingness to Make Sacrifices?

Journal of Macromarketing

Volumn 33, Issue 3, 2013, Pages 217-231

  Hutter, Katharina ^a   Hoffmann, Stefan ^b  

^a DRESDEN UNIVERSITY OF TECHNOLOGY   (Germany)

^b UNIVERSITY OF KIEL   (Germany)

Author keywords

anti consumption; boycotts; carrotmob; environmental concern; macromarketing; willingness to make sacrifices

Indexed keywords

EID: 84881591323     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146712470457     Document Type: Article

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