Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy

Personality and Social Psychology Bulletin

Volumn 39, Issue 9, 2013, Pages 1214-1226

  Akhtar, Omair ^a   Paunesku, David ^a   Tormala, Zakary L ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

advocacy; certainty; efficacy; message strength; persuasion

Indexed keywords

EID: 84881240418     PISSN: 01461672     EISSN: 15527433     Source Type: Journal    
DOI: 10.1177/0146167213492430     Document Type: Article

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