Source expertise and persuasion: The effects of perceived opposition or support on message scrutiny

Personality and Social Psychology Bulletin

Volumn 38, Issue 1, 2012, Pages 90-100

  Clark, Jason K ^a   Wegener, Duane T ^b   Habashi, Meara M ^a   Evans, Abigail T ^a  

^a E11 SSH   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

message discrepancy; message position; persuasion; processing; source expertise

Indexed keywords

ADULT; ARTICLE; ATTITUDE; HUMAN; PERCEPTION; PERSUASIVE COMMUNICATION;

ATTITUDE; HUMANS; PERSUASIVE COMMUNICATION; SOCIAL PERCEPTION; YOUNG ADULT;

EID: 84855287928     PISSN: 01461672     EISSN: 15527433     Source Type: Journal    
DOI: 10.1177/0146167211420733     Document Type: Article

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