Globally standardised versus locally adapted packaging: A case study at Sony Ericsson Mobile Communications AB

International Journal of Retail and Distribution Management

Volumn 41, Issue 7, 2013, Pages 396-414

  Nilsson, Fredrik ^a   Fagerlund, Magnus ^a   Körner, Jonas ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

Distribution management; Fast moving consumer goods; Marketing; Packaging; Packaging logistics; Packaging portfolio; Packaging strategy; Retail

Indexed keywords

EID: 84879457297     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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