Breaking the ice in B2C relationships: Understanding pre-adoption e-commerce attraction

Information Systems Research

Volumn 24, Issue 2, 2013, Pages 219-238

  Campbell, Damon E ^a   Wells, John D ^b   Valacich, Joseph S ^c  

^a MILLSAPS COLLEGE   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

attraction; Competitive impacts of IS; Electronic commerce; Field experiments; It adoption; Laboratory experiments; Questionnaire surveys

Indexed keywords

COMMERCE; ELECTRONIC COMMERCE; PUBLIC RELATIONS; SURVEYS; WEBSITES;

ATTRACTION; FIELD EXPERIMENT; IT ADOPTION; LABORATORY EXPERIMENTS; QUESTIONNAIRE SURVEYS;

WEB DESIGN;

EID: 84878831295     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0429     Document Type: Article

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