Nonmarket strategies of media enterprises in the Mexican television industry

Journal of Business Research

Volumn 66, Issue 10, 2013, Pages 1743-1749

  Vázquez Maguirre, Mario ^a   Hartmann, Andreas M ^b  

^a CENTRUM CATÓLICA GRADUATE BUSINESS SCHOOL   (Peru)

^b SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

FMA theory; Mexican television duopoly; Nonmarket strategies; Political strategies

Indexed keywords

EID: 84878661745     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.01.007     Document Type: Article

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