First come, first served: How market and non-market actions influence pioneer market share

Journal of Business Research

Volumn 62, Issue 11, 2009, Pages 1139-1145

  Usero, Belén ^a   Fernández, Zulima ^a  

^a UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

Innovation; Legal actions; Market actions; Non market actions; Pioneer advantage; Service industries; Telecommunications industry

Indexed keywords

EID: 69749121867     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.07.005     Document Type: Article

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