From ski market to ski traveller: A multidimensional segmentation approach

Anatolia

Volumn 24, Issue 1, 2013, Pages 40-51

  Joppe, Marion ^a   Elliot, Statia ^a   Durand, Luc ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b Ipsos   (United States)

Author keywords

Quebec (Canada); ski market segmentation; ski travellers; skier profile

Indexed keywords

RECREATIONAL ACTIVITY; TOURISM MARKET; TOURIST DESTINATION; TRAVEL BEHAVIOR;

CANADA; QUEBEC [CANADA];

EID: 84878607710     PISSN: 13032917     EISSN: 21566909     Source Type: Journal    
DOI: 10.1080/13032917.2012.762316     Document Type: Article

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